Digital marketing agency Tug Sydney has been appointed by Australian women’s fashion retailer Suzanne Grae to manage its SEO, paid search, and paid media.
Tug Sydney was initially tasked with enhancing Suzanne Grae’s organic search and has now expanded its remit with responsibility for increasing share of voice and driving audience traffic on digital channels through both search and paid media.
Suzanne Grae, which is owned and operated by the Sussan Group (ARJ Holdings), owners of the Sussan and Sportsgirl brands, is known for celebrating women of every size, shape, and age. A staple in Australian fashion since 1968, it has over 150 stores across the country and an eCommerce platform.
Tug, which operates in Sydney, Singapore, London, Toronto, and Berlin, specialises in using data, media, content, and technology to optimise digital marketing performance and return on investment.
“We are thrilled to partner with Suzanne Grae, a brand with a rich heritage and strong connection to Australian women. The team will leverage our expertise in SEO, paid search, and performance media to drive visibility and growth for Suzanne Grae, helping them reach even more women across the country. This collaboration is an opportunity to bring fresh digital strategies to a trusted brand that continues to evolve in the modern retail space,” said Charlie Bacon, managing director at Tug Sydney.
“As a fashion brand that has been connecting with Australian women for over five decades, it’s crucial we continue to innovate and engage with our customers across all digital platforms. Tug’s data-driven approach and deep understanding of performance media will be key in helping us reach more women and continue to provide them with the easy, stylish, and uplifting fashion experiences they expect from Suzanne Grae,” said Lisa Yanto, digital manager at Suzanne Grae.
Tug Sydney’s clients include Merlin Entertainment, Budget Direct SG, Heinemann and Bluebeam.
