A new campaign to help protect the Great Barrier Reef has gone live, driven by one passionate media professional’s commitment to a better world.
Climate awareness champion Charlotte Berry won the ‘Impact’ sustainability category at last year’s $1 million oOh!media Open Awards, which recognise four industry individuals who make significant community contributions.
Her prize was $250,000 in media spend to promote a cause of her choice across oOh!’s Out of Home network, which she donated to the Australian Marine Conservation Society (AMCS).
The AMCS’s ‘Fight For Our Reef’ campaign aims to combat the damage being done to the Great Barrier Reef by channelling public concern into calling for greater leadership on the issue by politicians.
Speaking on the worthiness of the campaign, Ms Berry, also a senior strategist at media agency UM, said the fight for the Great Barrier Reef was extremely important.
“There are so many worthy environmental causes, but I firmly believe in acting to save the Great Barrier Reef before it’s too late. The Reef is not only an Australian icon, but a living wonder and UNESCO World Heritage Site. Our generation can no longer be complacent, we must not let our legacy be a decimated Great Barrier Reef,” she said.
“AMCS has been doing a great job calling on all our leaders to step up, but time is running out. Any extra support that can go to this cause will help, and the extra media space provided by oOh! will help the AMCS reach its goals.”
The campaign is running for two weeks from mid-August across digital road and retail assets in NSW, ACT, Queensland and Victoria.
The Fight For Our Reef Campaign is the second from the Open Awards to run on oOh!’s networks. In February, Aftershock kicked off a campaign in Melbourne to support Teresa’s Trotters’ walk at the Botanical Gardens, raising funds and awareness for high mortality rate cancers. A campaign for Cystic Fibrosis Community Care is expected to run before the end of the year, while the campaign for the Juvenile Diabetes Research Fund will run in 2021 to mark the organisation’s 100th anniversary.
The Open Awards’ $1 million prize pool in media spend is divided equally among the four winning campaigns.
Please login with linkedin to commentoOh!Media
The WARC Creative 100, Effective 100 and Media 100, a suite of global rankings and the ultimate independent gold standard for marketing communications, are now released featuring the most awarded campaigns, agencies and brands in the world for 2020. Compiled by WARC, the international marketing intelligence company, these annual league tables are produced by combining […]
Award-winning independent PR Agency, Agent99, has hooked new clients in online seafood delivery service, FishMe!, as well as productivity specialist and author, Donna McGeorge (main photo). Since launching earlier this year, Sydney’s FishMe! has cut out the middleman and bricks-and-mortar overheads to ensure customers get great quality at competitive prices. The business was founded by […]
Menulog has teamed with creative agency, Poem, and social agency, Connecting Plots, to launch the ‘Menulogies’, a rebrand of its 10th annual restaurant awards. Building on the success of previous years, the awards have returned with updated categories to reflect the latest culinary and social media trends, as well as loads of glitz and glamour […]
Yahoo has announced it has promoted Julia Edwards to NSW sales director. Since joining Yahoo 18-months ago, Edwards (main photo) has been instrumental in building the commercial success of Yahoo Creative Studios (formerly RYOT Studios) in her role as head of strategic solutions. She has been behind a number of industry-first campaigns using cutting-edge technology, […]
Twitter CEO Jack Dorsey has stepped with immediate effect, replacing him, the company board unanimously appointed distinguished Chief Technology Officer (CTO) Parag Agrawal. After almost 16 years Jack Dorsey has decided it’s finally time to leave Twitter. Though, he will remain a member of the board until his term expires at the 2022 meeting of […]
CUB has launched a new “Woody & Cola” campaign via TBWA\Melbourne. Set to the well-known Escape (The Pina Colada Song), the campaign introduces characters ‘Woody’ and ‘Cola’, who are completely different, yet completely complimentary at the same time – much like Woodstock’s smooth oak-aged, blended Kentucky bourbon with sweet refreshing cola. Following their journey, Woody […]
Local businesses communication and payments platform, Podium, and Council of Small Businesses Organisations of Australia (COSBOA) has today announced the winners of Australia’s Most Loved Local Businesses, which includes a specialised biking store and a stigma-busting dental practice. The campaign aimed to shine the spotlight on a handful of vibrant, dynamic and innovative Australian businesses following an […]
Nine’s Snackmasters wins the night in entertainment pulling in 603,000 viewers – if you can watch this without snacking, as far as I’m concerned you are superhuman! In news, news – Seven News hit 949,000 viewers while Nine News had 872,000 viewers. Nine’s A Current Affair snagged the second entertainment spot with 696,000 viewers – Do you […]
Departed Triple M star Lawrence ‘Moonman’ Mooney would have lawyers salivating as he chases after a $1million-plus damages claim against his former employers. Mooney still had over a year remaining on his contract with SCA before an internal issue led to the popular personality’s abrupt departure from the airwaves. It’s believed his salary for 2021 […]
Spikes Asia talks with chief creative officer at Performance Art, Ian Mackenzie (main photo), about his Spike award winning campaign, ‘Publicly Traded’… When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring […]
People are at the centre of Twitter’s brand safety policies. By putting people first, Twitter is creating a safer space for brands to engage with the right audiences, at the right time, with the right conversations. As a platform where people come to participate in conversations, connect with others, and get information they can trust, […]
Media agency members of the Media Federation of Australia (MFA) have completed the industry’s second annual DE&I survey, providing a holistic view of progress in the area of diversity, equity and inclusion. The aim of the survey – conducted in partnership with Mediai and completed by 2,203 individuals working in Australian media agencies – is […]
Ethical cosmetics chain Lush has boycotted social media over concerns it is having a negative impact on teenagers’ mental health. The cosmetics company closed down all it’s social media accounts last week, consisting of Instagram, Facebook and Snapchat. It’s a pretty big deal considering The Guardian, reported that Lush has amassed over 10 million followers […]
UnLtd and Yahoo’s inaugural Ambassador for Good program has come to a close for 2021, with the call for applications being sent out for next year. From over 80 applicants, 16 individuals from across the industry were selected into the launch initiative to use their skills and networks for good. Over the past year, the […]
Comedian and social media star, Celeste Barber has collaborated with lingerie brand Bras N Things for a relatable and wearable lingerie collection. Barber’s collaboration with Bras N Things is bright, vibrant and fun. It’s relaxed and comfortable but there is also plenty of drama and sass. Barber worked closely with the Bras N Things team […]
Global creator company Jellysmack has announced its latest Australia and New Zealand team members as the company accelerates its growth plans in the region. Last month, Jellysmack launched its popular creator program in Australia and New Zealand and prioritised the region as a key growth market within the $US100 billion creator economy. The VC-backed technology […]
Bega’s flavoured milk brand, Masters, saw the return of its iconic Western Australian event over the weekend, with locals taking to the water at Hillary’s Boat Harbour in Perth, to race watercrafts made from Masters milk cartons. The ‘Masters Milk Regatta’ this year partnered with SCA’s Mix 94.5 station – with Starcom overseeing media strategy, […]
Three dumped islanders from the Love Island Australia Villa will be joining Tinder for an exclusive in-app experience, ‘Swipe Island’, looking for another chance to find their lucky match. Between 6pm-11pm tonight, Aussie Tinder members will have the final chance to participate in the virtual ‘Swipe Island’ experience and match with ex Villa babes including […]
Nestlé Australia has announced it is switching to renewable energy, meaning Aussie favourites, KitKat, Milo, Allen’s, Uncle Toby’s and Purina will now be made at 100 per cent renewable energy-powered factories. Nestlé Australia’s announcement comes four years ahead of its original global target of 2025. The company partnered with CWP Renewables to make its first renewable power […]