Surviving The Volatility Of Adland: Be A Super Suit

Surviving The Volatility Of Adland: Be A Super Suit
SHARE
THIS



Following a recent conversation with a colleague and mentor (Director, of a national recruitment firm) about the challenges a good Account Managers faces when attaining new jobs and higher salaries, Emma Stone from Hulsbosch asked: “What makes you want to recruit them?”

My mentor commented that she was always on the look out for a ‘super suit’ with the confidence to highlight experienced based knowledge. Whatever the ‘twists and turns’ a career may have; it was the substantial collective of experiences that often made a candidate standout.

Simply being good is no longer enough and being great is what is truly required to now standout from the crowd.

For the ever-changing demands of the marketing and communications industry, having an alternative sector background can be a huge advantage to a successful career and a way to shape a unique personal brand in account services.

Glenn Llopis, a Forbes magazine contributor recently said: “To make your personal brand more valuable you must know what skill-sets, capabilities and aptitudes to invest in and which to not – throughout the course of your career”.

My early skills were mastered in the world of photography and included photo-shoots, negatives, transparencies, processing, drum scans, hand printing, split toning and spotting. The requirement for these skills went into the waste bin as quickly as my career would have if I didn’t evolve. Yet this experience has significantly contributed to the foundations of shaping my career.

Entering the print industry accelerated my production knowledge and I was able to leverage my existing ability to communicate with people on a one-to-one basis to ensure clients’ goals and outcomes were achieved to the highest quality, on budget and on time.

The advertising agency world then set a course for me joining the arena of account service. My varied experience bought substantial problem solving abilities and a vast knowledge base to resolve the most challenging of issues. These skills were valued by my clients and also elevated me within the team environment. It became quickly apparent I had sewn the seed for my emergence as a ‘super suit’.

I began to recognise that a varied career history wasn’t necessarily an unsteady attribute; it was the foundation of a distinctive personal brand.

Today I work at independent brand agency, Hulsbosch and manage the creation of ‘future fit’ identities and innovative branding solutions for clients, whether they are a leading Australian corporate brand or a worldwide consumer business investing in brand identity reinvention.

Having this pivotal hand in dealing with creative and corporate leaders is both enlightening and inspiring. They too, appreciate the importance of highly skilled account service professionals who can direct them on branding strategies, and can see the value it brings to effective business.

So when next faced with a career change, embrace the transformation, evolve your skills and open the possibilities to further work opportunities. Continue to promote your personal brand with top recruiters and employers who can see the benefits of bolstering teams with highly skilled and knowledgeable professionals from alternate creative industries.

 

Emma Stone is a  senior account director at strategic brand and design company, Hulsbosch.

Please login with linkedin to comment

Content Sharing CoSchedule Enigma Communications Headlines Holt Public Transport Revolver Roy Morgan Research The Collective Magazine Translink

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.