TV’s story’s not so much about MAFS‘ incredible dominance but who it’s leaving in its formidable wake.
Last night, Nine’s raunchy love-in soared to a spectacular 1.66 million viewers according to overnight OzTAM metro numbers and skewered the competitors.
It doubled MKR’s numbers of 751,000 and made things incredibly difficult for 10’s debut of Chris & Julia’s Sunday Night Takeaway that pulled just 383,000.
As was to be expected, Nine enjoyed a massive audience share of 39.5 per cent last night. Seven had 26.6 per cent, the ABC had 16.3 per cent, 10 had 12.1 per cent and SBS pulled 5.5 per cent.
MAFS also gave Nine’s 6pm news a halo affect, it having a surprise win over Seven’s version, 965,000 to 892,000, respectively.
Nine’s Confessions of a Serial Killer with Piers Morgan drew 376,000 and Seven’s Undercurrent 343,000.
10’s other notables were Hughesy We Have a Problem (327,000), The Sunday Project (302,000), 10 News First (262,000) and Bondi Rescue (151,000).
ABC’s 7pm news had 661,000, The Cry was 522,000 and Mrs. Wilson pulled 359,000.
While SBS’s best was Secrets of the Pyramids with 154,000.
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]