Melbourne start-up energy retailer Sumo Power has this week launched its ‘Flick Off’ campaign in a bid to convince Melbournians to give their current power company the flick.

Only 18 months old and intent on proving themselves in the Aussie energy sector, Sumo Power’s campaign, created by Studio Pardon and Greenpoint Media, is a poster campaign set to run both outdoors and via social.

The aim of the game will be to encourage users to make a switch to something bigger, with Sumo Power hoping to align with customer’s wants and needs in an energy provider.

“We started Sumo Power because we hate electricity companies too and feel the Australian energy sector needed a good shake-ip – a company prepared to give real customer service and offer products that customers want,” said founder and CEO Domenic Capomolla.

“We know people don’t like their power company and stats show that 50 per cent of customers have not switched their power retailer in the last five years.

“Electricity is a pretty low interest category, yet it’s a necessity for households, so we’re wanting to prod people and let them know there’s local and competitive players in the space rather than just the big retailers.”