Complaints Against Suicide Squad Advertising Dismissed

Complaints Against Suicide Squad Advertising Dismissed
SHARE
THIS



The Advertising Standards Board (ASB) has received multiple complaints for both the TV advertising and outdoor advertising for DC Comics film Suicide Squad.

This transport advertisement are of the movie’s main characters and the only text is the title and release date of the movie and some cartoon-style language: “Pow!” “Aha!” and “Ha Ha Ha!” Here’s a sample of the outdoor advertising:

suicide-squad-poster-deadshot-1-405x600 13490787_1739912772956023_1813320519739200409_o suicide-squad-poster-amanda-waller-1The one complaint about the outdoor ads was that “Suicide is a very serious topic that should not be made light of. Young children should not be exposed to this concept”.

In its defense a representative from Roadshow Film Distributors said “the creative has a comic-book feel about it and features the main characters, the title of the movie and release date information relevant to Australia. There are words used such as POW to emphasis the link back to the comic book franchise and words such as HAHA next to the Joker character which is a well know phrase associated with his character. All characters are fictional and illustrated using bright colours in the artwork.”

The ASB noted that the use of the term ‘suicide’ in the advertisement is in the context of a movie promotion and in this case ‘Suicide Squad’ is the name of the movie. It didn’t uphold the complaint.

The TVC complaints are aimed at two 30 second spots played during a State of Origin match.

The complaints included:

“The content of the advertisement featured violence and sexualised violence and was inappropriate for a sports broadcast that commenced at that time of the evening and that young children were watching especially being a State of Origin match. I had allowed my 5 year old son to watch the pre match and first half of the game and was not impressed that he was exposed to the level and type of violence that was featured in this advertisement.”

“I have 4 grandsons watching the game last night and I found the ads to be inappropriate for their viewing. The program would have been watched by many families with children and even though it was in a later time bracket I was quite surprised to see these ads. I realise that suicide is part of life but do we really have to push it at children during a fun family program. I will not be going to see the movie and I feel it really spoilt the game !!! I hope my views will be taken in to account.”

The ASB said all actors “were wearing costumes that were not revealing and was of the view that nothing in the advertisement suggested, condoned or depicted sexualised violence”. And that “all references to suicide in the advertisement are in reference to the name of the movie which is a reference to the difficulty of the squad’s mission”.

The complaints weren’t upheld.

These complaints come after several bad reviews of the film, plus a British fan is suing the makers of Suicide Squad after he claimed its marketing didn’t actually match the film. The fan is arguing the marketing campaign promoted numerous scenes of Jared Leto playing The Joker that never appeared in the actual film and it amounted to “unjust false advertising”.

Please login with linkedin to comment

INDEPTH Roadshow Film Suicide Squad

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]