This Harmony Day, Diversity Council Australia (DCA) and The University of Sydney Business School are launching a report highlighting how business can access the benefits that flow from mapping cultural diversity in the workplace.
The research, titled Counting Culture, highlights six key guiding principles for organisations to understand, measure and utilise cultural diversity.
It moves conversations about race from a ‘PC’ hot topic to an urgent economic discussion.
This is especially important at a time when cultural diversity in companies has been called ‘dismal’ and sparked calls for targets.
Outlining best practice, the report recommends organisations recognise Aboriginal and/or Torres Strait Islander employees’ unique position by separating them from the broad category of ‘cultural diversity’ when Counting Culture.
It goes on to recommend organisations benchmark their internal cultural diversity against diversity in the general Australian community or in key industries or markets, and consider the role of intersectionality in cultural diversity.
DCA has long been advocating the business benefits of Counting Culture that include everything from language skills, increased cultural knowledge and understanding, expanded business networks and knowledge of business practices and protocols in overseas markets.
DCA’s CEO Lisa Annese said: “Counting Culture is critically important because the modern Australian workforce comprises people from all manner of cultural, ethnic, religious and national backgrounds and identities.
“Cultural diversity, cultural capability, and global experience in senior executive ranks are increasingly being recognised as valuable, sought after assets.
“If you consider that a culturally diverse and capable leadership team can help an organisation broaden its strategic perspective and enter new local and global markets, then race and culture conversations stop being about PC agendas and start being about a thriving Australian economy”.
Annese added: “That’s just so powerful and not something to be ignored”.
Associate Professor Dimitria Groutsis, who co-authored the report added: “Harmony Day is an opportunity to reflect on what has made Australia a highly successful multicultural country and how we can understand more about the multicultural landscape.
“Australian businesses often don’t have a clear picture about cultural diversity in their ranks.
“This tool will help them have the conversation in the workplace but also it will help them understand how they can measure and monitor the cultural diversity they have and harness that to the fullest”.
The full list of recommendations for measuring cultural diversity are below:
- Recognise Aboriginal and/or Torres Strait Islander Peoples’ unique position
- Adopt an identity-based definition of cultural diversity e.g. how I see myself and how others see me
- Use multiple indicators of cultural diversity
- Get specific about cultural categories
- Engage with intersectionality
- Compare your data to wider community, industry and market benchmarks.
How does your workplace stack up?
B&T supports diversity in the media through its Changing the Radio initiatives. Click here to learn more.
Please login with linkedin to commentDCA
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]