Study: Aussies Expect Their Workplace Will Change For The Better After COVID-19
More than half of Australian workers (55 per cent) expect their industry will change for the better after COVID-19 due to the changes being implemented in response to the pandemic, according to new research released today from Qualtrics.
This is one of the key findings from Qualtrics’ Work Different study, which draws upon insights from more than 1,000 Australians to provide a comprehensive scorecard into how people rate their employer’s response over the last 6 months, what work routines employees want once the pandemic eases, and what shifts in workplace policies they expect of their employers.
Key findings included:
· 58 per cent of respondents rated the way their employee responded to the pandemic as “above average”
· A third (34 per cent) of respondents said their employee experience has improved during the pandemic
· The top actions workers want to see are more flexible work schedules (51 per cent) and a higher focus on personal hygiene (47per cent)
· 78 per cent of workers think it’s very important their employers listen to their feedback during a crisis
With more than four million Australians currently working from home, a third (34 per cent) of respondents said their employee experience has improved during the pandemic, while half said it has remained the same. The most effective actions employers have taken to make their teams feel more valued throughout this period have been more workplace flexibility (37 per cent), gratitude from direct managers (21 per cent), executives (18 per cent), and customers (17 per cent).
“As a result of their employers’ quick thinking and actions, the majority of workers across Australia currently feel a lot more valued (47 per cent) at their company, and a lot more proud (54 per cent) to work for them. This is in part down to the human centred approach many adopted when the pandemic hit using solutions like the free Qualtrics Remote + On-site work pulse, which has supported 55,000 projects globally,” said Steve Bennetts, Head of Employee Experience for Qualtrics in APJ.
“While many have made steps in the right direction, businesses cannot afford to take their foot off the gas. Employees want to be listened to, and there is more change on the road ahead as people return and industries adapt. To ensure they continue to successfully move forward businesses need to formalise the human-centred approach adopted with employees,” added Bennetts.
How to work different
As businesses continue to plan and manage their return to the workplace, the Qualtrics study gives insight into what measures they want to see, and what actions they expect their employer to take.
For 74 per cent of Australians, it’s important their employer asks them what action they want to see taken to make them feel confident about returning. The top actions workers want to see are more flexible work schedules (51 per cent), higher focus on personal hygiene (47 per cent) and office hygiene (42 per cent), greater focus on employee mental health (42 per cent), and being able to choose their work location (27 per cent).
These employee preferences closely align with the top actions they expect their employer will prioritise – higher focus on personal hygiene (58 per cent) and office hygiene (49 per cent), more flexible work schedules (48 per cent), greater focus on employee mental health (32 per cent), and improved digital communications (25 per cent).
“While employees can agree prioritising safety and hygiene is essential moving forward, there is a slight gap between the actions they want to see, and which they expect to see outside of this. Australians want to see their employers continue to focus on offering more workplace flexibility – such as less time spent commuting, and wearing more comfortable clothing to work – but they expect their employer to focus on digital transformation and finding ways to do more with less.
“While there is so much talk of when things will go back to normal or how we’ll come to terms with the “new normal,” those conversations are fundamentally missing the point, and missing an important opportunity to come back better, stronger, and more inclusive than ever. We’ve witnessed how changing the way you listen to and engage employees can have a positive effect, which is why those who make lasting changes now will have a key advantage in the future – from attracting and retaining talent through to improved loyalty and productivity,” added Bennetts.
The importance of feedback
The study reveals more than three quarters (78 per cent) of workers think it’s very important their employers listen to their feedback during a crisis. However, only half of workers in Australia say their employer has listened and acted on feedback more during the pandemic.
“With situations continuing to change very quickly, being able to listen to and deliver what your employees want is a key advantage in ensuring they feel safe and supported. Longer-term, employee expectations have been changed forever by the pandemic, requiring a shift in the way businesses have traditionally managed engagement. It’s now business critical that businesses have real-time insights into the things that matter most, and the skills and leadership to act on them effectively,” said Bennetts.
Please login with linkedin to comment
QualtricsLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.