Home » Study: Aussies Drinking Less Alcohol Post-Covid, As RTD Sales Hit Record Highs

17 August, 2022

Study: Aussies Drinking Less Alcohol Post-Covid, As RTD Sales Hit Record Highs

New data from Roy Morgan’s Alcohol Consumption Report shows the proportion of Australians who drink alcohol dropped by 1.8 per cent points to 67.9 per cent in the 12 months to June 2022 as the country emerged from the pandemic and multiple lockdowns in 2020-21.

The number of Australians drinking wine, beer and spirits reached pandemic highs during 2021, but the short-term boost as people were stuck at home has now receded. However, consumption of RTDs (Ready-to-drink) has continued to increase and is now at a record high.

In the year to June 2022 a total of 13,603,000 Australians (67.9 per cent) aged 18-plus consumed alcohol in an average four-week period, down from a pandemic high of 13,908,000 (69.7 per cent) a year earlier.

The standout alcoholic beverage over the last year as we emerged from the pandemic lockdowns of 2020-21 has been Ready-to-drinks (RTDs) which increased from 2,669,000 Australians (13.5 per cent) up to 3,349,000 Australians (16.7 per cent) – an increase of 3.2 percentage points (+680,000).

The most popular alcohol is still wine, but the number of Australians drinking wine dropped from 9,237,000 Australians (46.3 per cent) to 8,938,000 (44.6 per cent) – a decrease of 1.7 per cent points (-297,000) from a year ago.

Beer has also lost ground from its pandemic highs with 6,666,000 Australians (33.3 per cent) now drinking beer, down 2.3 per cnet points (-428,000) on a year ago. Spirits are clearly the third favourite type of alcohol with 6,083,000 Australians (30.4 per cent) now drinking spirits, down 2.8 per cnet points (-538,000) on mid-2021.

The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

Proportion of Australians aged 18+ who consume alcohol in an average four-week period

Roy Morgan CEO Michele Levine says the increase in alcohol consumption during the pandemic years of 2020-2021 has proven short-lived with lower consumption of wine, beer and spirits compared to a year ago – but consumption of RTDs (Ready-to-drink) has continued to increase.

Levine said: “The last two years have been tumultuous ones for all of us as the COVID-19 pandemic, which struck Australia in March 2020, led to rolling lockdowns around the country including six lockdowns totaling around nine months in Melbourne.

“The extensive disruption to people’s day-to-day lives, and the restrictions on travel for most of this time, led to several changes of behaviour. One of the most prominent was the increasing consumption of alcohol during the pandemic years of 2020-21.

“This short-term pandemic related trend has now come to an end though with overall consumption of alcohol declining from a high of 69.7 per cent of Australian adults a year ago to 67.9 per cnet in the latest figures from June 2022. This is a decline of 1.8 percentage points (-305,000) from a year ago.

“The ‘shock’ of the pandemic disrupted a longer-term trend of declining alcohol consumption amongst the Australian population which is now reasserting itself. In the year to June 2006 nearly three-quarters of Australian adults, 73.5 per cent, drunk an alcoholic beverage in an average four weeks.

“Although the ‘big three’ alcohol types of wine, beer and spirits are all down on a year ago the consumption of wine and spirits is still well above pre-pandemic levels. Wine remains the most popular alcoholic drink with 44.6 per cent of Australians adults drinking wine in an average four weeks. By age, those most likely to be drinking wine are aged 65-79 (51.1 per cent), however only people aged 50-64 have increased their wine consumption from a year ago, up by 1.2 percentage points.

“The standout performer of the last few years has been RTDs (Ready-to-drinks) which have kept increasing despite the ending of lockdowns and almost all pandemic-related restrictions. A record high 16.7 per cent of Australians, up 3.2 percentage points (+680,000) from a year ago, now drink RTDs in an average four weeks.

“A deeper look into the RTDs market shows the increasing popularity of seltzers over the last few years is continuing to drive the increasing consumption of RTDs generally. ‘Hard seltzers’ began to hit the Australian market in significant numbers in 2019, just before the pandemic struck, and these newer alcoholic products are still attracting an increasing array of customers.

“Although beer did enjoy an increase in consumption during the last two years only 33.3% of Australian adults now drink beer in an average four weeks. The decline in beer drinking since 2005 has been more sustained than any other type of alcohol and the early signs are that the short-term pandemic impact on beer drinking has not been enough to halt the long-term trend.

“Roy Morgan will be keeping a close eye on the post-pandemic trends we are already seeing in the alcohol market during 2022. The emerging trends suggest consumption of wine and spirits looks set to return to pre-pandemic levels while RTDs, and ‘hard seltzers in particular’ rise in significance and beer consumption continues its long-term decline.”

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Alcohol consumption in Australia Roy Morgan