Study: Only 2% Of Customers Go To Burger King For The Salad

Study: Only 2% Of Customers Go To Burger King For The Salad

Yesterday B&T reported on a new Burger King campaign out of the UK where the company’s very own CEO admitted the fast food chain’s chicken offerings had typical been ghastly and he was now offering anyone brave enough to try its new Crispy Chicken Burger the chance to win a cool £20,000 ($A37,000).

Now a new study into the eating habits of Burger King customers and reaction to the ad has found that 46 per cent of people who viewed the spot would apply for the £20K prize.

The study, by market research firm OnePulse, interviewed 1000 English fans of fast food who had to eat meat to discover why the reason they’d choose a Burger King over a competitor.

The top menu item for Burger King customers was for its Bacon Cheeseburger at 31 per cent. The famed Whopper was 26 per cent, the Chicken Burger 18 per cent, Cheeseburger was 10 per cent and Chicken Strips came in at seven per cent. In bad news for the salad option, only two per cent of respondents agreed that it was the prime reason to visit a store. “Something else” came in a four per cent.

Screen Shot 2018-09-12 at 9.05.22 am

When it came to Burger King’s new ad and viewers’ reaction to it, the main findings were:

●  Apply for the £20k competition 46 per cent
●  Eat a chicken burger at BK 27 per cent
●  Eat something else at BK 11 per cent
●  Look Burger King up online 16 per cent
●  Nothing in particular 26 per cent

When asked, “When you think of Burger King, what words come to mind?”, some of the main comments were: “Better than McDonald’s but; strangely; less popular. Guess it all comes down to marketing after all.” “Home of the big Whopper and that I really fancy a burger now.” “They should never have changed the recipe for the chips. overpriced.” “Very uplifting and celebratory; which is needed to improve the country’s morale.” And: “Quality beef but pretty poor chicken.”




Please login with linkedin to comment

Burger King OnePulse

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]