B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Study: Only 2% Of Customers Go To Burger King For The Salad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Study: Only 2% Of Customers Go To Burger King For The Salad
AdvertisingMarketing

Study: Only 2% Of Customers Go To Burger King For The Salad

Staff Writers
Published on: 12th September 2018 at 9:27 AM
Staff Writers
Share
2 Min Read
SHARE

Yesterday B&T reported on a new Burger King campaign out of the UK where the company’s very own CEO admitted the fast food chain’s chicken offerings had typical been ghastly and he was now offering anyone brave enough to try its new Crispy Chicken Burger the chance to win a cool £20,000 ($A37,000).

Now a new study into the eating habits of Burger King customers and reaction to the ad has found that 46 per cent of people who viewed the spot would apply for the £20K prize.

https://www.youtube.com/watch?v=X-zCLMfiY0w

The study, by market research firm OnePulse, interviewed 1000 English fans of fast food who had to eat meat to discover why the reason they’d choose a Burger King over a competitor.

The top menu item for Burger King customers was for its Bacon Cheeseburger at 31 per cent. The famed Whopper was 26 per cent, the Chicken Burger 18 per cent, Cheeseburger was 10 per cent and Chicken Strips came in at seven per cent. In bad news for the salad option, only two per cent of respondents agreed that it was the prime reason to visit a store. “Something else” came in a four per cent.

Screen Shot 2018-09-12 at 9.05.22 am

When it came to Burger King’s new ad and viewers’ reaction to it, the main findings were:

●  Apply for the £20k competition 46 per cent
●  Eat a chicken burger at BK 27 per cent
●  Eat something else at BK 11 per cent
●  Look Burger King up online 16 per cent
●  Nothing in particular 26 per cent

When asked, “When you think of Burger King, what words come to mind?”, some of the main comments were: “Better than McDonald’s but; strangely; less popular. Guess it all comes down to marketing after all.” “Home of the big Whopper and that I really fancy a burger now.” “They should never have changed the recipe for the chips. overpriced.” “Very uplifting and celebratory; which is needed to improve the country’s morale.” And: “Quality beef but pretty poor chicken.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Burger King
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?