As regular readers of B&T would well know, we love a slightly pointless study that serves to prove very little.
So, when some new research landed upon our desks that showed 10 per cent of people regard their parnter eating McDonald’s without them as cheating we knew we had a lead story for the day.
The poll was conducted by McDonald’s in the UK and featured the responses of 1000 regular Macca’s diners who’d gone without their favourite burger since the chain went into lockdown back in April.
Some of the scariest findings of the study included:
• More than one in 10 adults consider their partner eating a McDonald’s meal without them to be as bad as cheating.
• Some 17 per cent said their first taste of McDonald’s post-lockdown was BETTER than a pay-rise.
• A further 16 per cent of loyal fans rated the feeling as being on a par with their birth of their first child while another 13 per cent considered it to be better than their wedding day.
• Sixteen per cent regarded their first Big Mac post-lockdown as being better than a promotion at work.
• More than 20 per cent said eating McDonald’s made them feel happier than if their favourite football team were to win their respective champions league.
• Interestingly, 22 per cent nominated a Sausage and Egg McMuffin on the way to work as the occasion most missed during lockdown.
• Some 21 per cent missed the family togetherness of a trip through their local McDonald’s Drive-Thru.
• While a further 21 per cent missed a Macca’s binge while out shopping on a weekend.
• Some 46 per cent said they’d rather give up alcohol than give up their favourite McDonald’s treat.
• Almost one in 10 would prefer to forgo their mobile phone and 29 per cent would rather skip watching sport for a year if it meant they could get their hands on their favourite burger.
