Australia-based marketing and advertising market, Studiospace, has launched in the US, potentially opening the door to a raft of opportunities for Aussie brands and agencies (lead image: Robin Scarborough, Studiospace’s co-founder and Australia managing director).
Studiospace bills itself as the first marketplace for creative, digital, and marketing services and is “revolutionising” marketing procurement processes with its “tech-powered” platform providing the means for brands to access independent agency talent across an range of marketing disciplines, anywhere in the world.
“In under a year, and without much fanfare, Studiospace has already seen over 100 projects briefed to independent agencies around the world from blue chip brands. With an average project value of $125k and a conversion rate of 90 per cent the model is already delivering huge value to both agencies and clients. Our expansion into the US is going to propel the platform to the next level and open up even more opportunity,” said Scarborough.
“The US is the biggest marketing and ad market in the world and home to some amazing brands and highly innovative agency businesses. I’m certain this will be a boon for Aussie agencies and marketers alike.”
The Studiospace platform offers agencies access to more than 180 agencies in 23 countries. It says that a number of its Australian clients, including Akcelo, Apparent, Josephmark, and Deepend, already have an active presence in the US market.
The company’s core service categories are:
- Customer & Business Strategy
- Data, Research & Insights
- Experience & Design
- Tech & Development
- Advertising, Brand & Creative
- Production Services
- Media, PR & Events
- Employer Marketing & Experience
“US brands are showing us they are keen to tap into a global talent network for a number of reasons, and the Studiospace platform is designed to make that an effortless process for them,” said David Crowser, the former Deloitte exec now tasked with running Studiospace’s New York office.
“On the flip-side, we’re also able to provide access to incredible ground-breaking US agencies who are well-placed to help ambitious companies in other markets realise their potential with some truly market-leading solutions.
“Post pandemic the marketing industry is now truly global. What is the difference if an agency is based in Seattle or Sydney if they have the skills to deliver world-class work?”
