Realtime media monitoring platform Streem has also become a publishing tool, allowing customers to create and publish content to their social media accounts direct from Streem Social.
Three months after the launch of Streem Social, and following valuable feedback from early clients, the company has put the finishing touches on its Engage tool, allowing users to post to their company’s owned Twitter, Facebook, LinkedIn and Instagram accounts.
This means communications teams can monitor traditional and social media, analyse coverage and post directly to managed social media accounts all in one place. The combination is a powerful proposition for media teams wanting to carry out all their work from a single, realtime platform and brings traditional and social monitoring and engagement together for the first time.
Streem today also announced the addition of podcast monitoring to its media monitoring capabilities, alongside comprehensive print, online, TV, radio and social.
Streem already delivers all content in realtime, with mentions in Podcasts now available to customers in the same way.
Chief executive Elgar Welch (pictured at top) said that with Engage and podcast monitoring Streem had further demonstrated its commitment to leading innovation in the Australian media intelligence market.
“As Australia’s only locally-owned and built media monitoring company and with our key engineers and product leads here in the country, Streem is being highly responsive in building out advanced media intelligence capabilities for PR and media teams,” Welch said.