Health, lifestyle & wellbeing PR & Talent Agency, Straight Up PR, has welcomed two new brands to its lifestyle suite of clients.
Innovative water bottle company, Brooke & Sydney based baked goods delivery service, Got Bread are the latest additions to Straight Up PR’s portfolio.
With connections, conversations & community already being at the forefront of Straight Up PR’s approach to PR, the need for this has only been heightened during the COVID-19 pandemic.
Founder and managing director of Straight Up PR, Hannah O’Donnell said: “COVID-19 has changed media and PR forever. Brands and businesses need to get creative with how they deliver their messages and strategies. More people are consuming Media, connecting on socials & looking to brands for more than just a product or service. People are craving a sense of community & missing their usual connections and conversations and brands must ensure they’re delivering this when considering what their next steps are from a PR perspective.”
Continuing to work with clients in the health, wellbeing & lifestyle space including the likes of Pic’s Peanut Butter, LUVe Yoga, Healthy Luxe, The Biting Truth, Freedom Wellness, TEPP & Fulmagic, the agency has used this time to further strengthen relationships with existing clients by being an extension of their team.
Fulmagic business development manager Nichole Clarke said, “Straight Up PR are exactly that, they cut straight to the heart of the brand & are able to extract the best. The team have been nothing short of amazing with their combined insight & creativity. They are able to work with minimal instruction & bring to life a brand, all the while ensuring that no integrity is compromised. They are a very special team to work with.”
Due to the nature of the current climate, Straight Up PR has noticed a demand in providing PR tips & tricks for brands to stay relevant & to increase brand awareness in a tactful way. As a result, Straight Up PR are now offering FREE 1-Hr PR Health Checks to help businesses stay on track during these uncertain times. With over 15+ years of experience between them, Hannah O’Donnell & PR Consultant Nastasia Marjanovic will be taking bookings & sharing their expertise with businesses to ensure their brand is being noticed by their customers.
