As marketing budgets tighten and marketers become more strategic on martech spend, one content management system is showing its return on investment is so high it pays for itself in less than 6 months.
Customers are receiving a 582 per cent return on investment over three years and a six-month payback period for managing and scaling content with Storyblok’s Content Management System (CMS), a new Forrester Report has revealed.
The Total Economic Impact™ study conducted by Forrester Consulting, part of Forrester Research also found that customers gained $1.6 million in benefits due to single source management of content, three times productivity boost through efficiencies due to deployment setup, and better customer experience through scalable content operations.
Making storytelling and content creation effortlessly scalable
Before investing in Storyblok’s CMS, one interviewee’s organisations were using a mix of traditional CMSs and/or a custom built monolithic environment which required a lot of maintenance. The overall time to make updates to customer-facing content on any channel took far too long to keep up with the constant flood of content changes.
“Since we’ve been using Storyblok, there’s been a boost in productivity, three times faster than the previous system. Even more than that, it’s enabling us to tell better stories to our customers in a quality way,” said the head of digitisation at a Telco who was interviewed as part of the study. As a result, the surveyed organisations reported customers are spending more time on their websites because they’re more engaged due to the regularity in which updates are made.
Evaluating the best CMS fit
According to Dominik Angerer, co-founder and CEO of Storyblok (pictured), in today’s tighter economic environment, more businesses are scrutinising traditional CMS platforms and exploring how a headless CMS setup helps them with content operations and creating content at scale.
“To us, the fact that this modern approach to content management enabled cost savings and business benefits shows that now is the time for businesses to future-proof their content operations,” Angerer said.
“Storyblok’s capabilities around a composable architecture, visual editing, collaboration, workflows, and omnichannel publishing make creating and managing content more enjoyable for all teams, plus audiences enjoy better digital experiences.
“The amazing customer ratings and stories we have heard have always been a great indicator that businesses get a significant return on investment from managing their content with Storyblok,” Angerer added. “We believe this Forrester study proves that Storyblok is a smart CMS investment.”
About the report
Forrester Consulting compiled the TEI study based on interviews with four organisations using Storyblok. The characteristics and outcomes were combined in a composite organisation that is industry-agnostic with at least 5,000 employees (250 developers, 250 content creators) and annual revenue of $800 million.
Download The Total Economic Impact™ of Storyblok’s CMS by Forrester Consulting here.
Storyblok, the content management system (CMS) category leader, empowers both developers and marketing teams to create better content experiences across any digital channel.
Storyblok’s headless CMS architecture enables developers to build anything, publish everywhere, and integrate with any service or technology.
Marketing teams can create and scale content experiences independently using a visual editing interface, collaborative tools, and custom publishing workflows. Additionally, businesses can improve digital experiences everywhere with best-in-class performance, personalization, and optimized, omnichannel storytelling.
Leading brands such as Adidas, Tesla, Oatly, Deliveroo, and 120,000+ other developers and marketers use Storyblok to create better content experiences that are faster, more secure, and built to scale.
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