Squealing Pig is promoting its custom Lesbian Pride Label and Mardi Gras sponsorship through a timely OOH build coinciding with the footy final.
As a long-time supporter of the LGBTQIA+ community and ongoing sponsor of the Sydney Mardi Gras, every summer, Squealing Pig switches out the labels on their 750ml bottle of Rosé across the country, with nine limited-edition Pride Labels that feature bespoke cheeky rhymes and stories celebrating each of the Pride communities. And this summer, 1 million ‘Pride bottles’ are set to hit the festive season, expanding across Sauvignon Blanc, Pinot Noir and Prosecco.
The billboard, created by Splash (Treasury Wine Estates In-house Agency) and TWE Marketing, is now live ahead of this weekend’s action-packed season decider.
Credit List:
Treasury Wine Estates:
Head of Regional Marketing, ANZ: Nick Powell
Marketing Manager: Shehan Ananthakumar
Brand Manager: Rebecca Portelli
Senior PR and Partnerships Manager: Zoe Tostevin
Splash TWE:
Agency Director: Claire Yencken
Creative Director: Phil van Bruchem
Creative Director: Tom Opie
Design Director: Marni Burger
Head of Media: Ben Oliver
Senior Designer: Matt Ebling
Finished Artist: Aaron Wood
Head of Business Management: Hayley Sparshott
Senior Integrated Producer: Elyse Paone
