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Reading: Squealing Pig Shares The Love With Billboard Coinciding With Footy Final Weekend, Via Splash, TWE & Mindshare
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B&T > Campaigns > Squealing Pig Shares The Love With Billboard Coinciding With Footy Final Weekend, Via Splash, TWE & Mindshare
Campaigns

Squealing Pig Shares The Love With Billboard Coinciding With Footy Final Weekend, Via Splash, TWE & Mindshare

Staff Writers
Published on: 27th September 2024 at 10:53 AM
Edited by Staff Writers
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Squealing Pig is promoting its custom Lesbian Pride Label and Mardi Gras sponsorship through a timely OOH build coinciding with the footy final.

As a long-time supporter of the LGBTQIA+ community and ongoing sponsor of the Sydney Mardi Gras, every summer, Squealing Pig switches out the labels on their 750ml bottle of Rosé across the country, with nine limited-edition Pride Labels that feature bespoke cheeky rhymes and stories celebrating each of the Pride communities. And this summer, 1 million ‘Pride bottles’ are set to hit the festive season, expanding across Sauvignon Blanc, Pinot Noir and Prosecco.

The billboard, created by Splash (Treasury Wine Estates In-house Agency) and TWE Marketing, is now live ahead of this weekend’s action-packed season decider.

Credit List: 

Treasury Wine Estates: 

Head of Regional Marketing, ANZ:  Nick Powell 

Marketing Manager: Shehan Ananthakumar 

Brand Manager: Rebecca Portelli 

Senior PR and Partnerships Manager: Zoe Tostevin 

 

Splash TWE: 

Agency Director: Claire Yencken 

Creative Director: Phil van Bruchem 

Creative Director: Tom Opie 

Design Director: Marni Burger 

Head of Media: Ben Oliver 

Senior Designer: Matt Ebling 

Finished Artist: Aaron Wood 

Head of Business Management: Hayley Sparshott 

Senior Integrated Producer: Elyse Paone 

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TAGGED: Mindshare, squealing pig
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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