Spotlight On Sponsors: Fresh Melbourne Storm Deals Drive The Team Into 2024

Spotlight On Sponsors: Fresh Melbourne Storm Deals Drive The Team Into 2024

It’s been a rough few seasons for the Melbourne Storm, but despite a bought of injuries to superstar players, the team somehow pulled their way into the top three last year.

Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the new season.

With a few major players still in doubt, others returning from extended injury breaks, the team are storming into the 2024 season, and a slew of updated sponsorship deals, do they have what it takes to go all the way this year?

B&T has you covered with all the sponsorship news out of the Melbourne Storm.

Fiji Airways

Signing at the end of the 2023 season, Fiji Airways has secured a minimum 3-year partnership with the club. The airline has become a Premium Partner for the Storm, with its logo on the front of the teams playing shorts. The deal also sees the carrier become the naming rights partner of the Fiji Airways Lounge, the club’s new first-class gameday hospitality experience at AAMI Park.

CREDIT – Melbourne Storm

As part of the new partnership, the club have committed to working toward bringing more rugby league to Fijian shores. The team’s second pre-season challenge match against the Newcastle Knights last weekend was played in Latouka.

“We know the people of Fiji love their Rugby League, and we look forward to announcing several new initiatives both on the ground in Fiji and in Melbourne over the coming months that will build on this exciting announcement and strengthen our connection with the Fijian community,” said Storm CEO, Justin Rodski when the deal was penned.


In 2022, Storm announced a renewal of their existing partnership with CarSales that will see the relationship extend to at least the end of the 2025 season. The deal secures the car trade website’s branding across players’ jerseys, training balls and kits, and on-field signage on game days.

The pair teamed up with Wall Lords to celebrate the extension by creating a mural near Richmond Station of legendary players Ryan Papenhuyzen, Jahrome Hughes, and Xavier Coates.

Melbourne Storm x Car Sales Mural – CREDIT: Melbourne Storm

“Three years is a long-term commitment in the current sporting landscape, and it’s indicative not only of the opportunity we see but also the strong alignment of cultures at the Storm and carsales,” said CarSales managing director Paul Barlow in 2022. “Sport and carsales are a great mix. Behind every successful sporting team is passion, integrity and most importantly, teamwork”.


A fresh sponsor for a fresh season. At the end of last year, O’Neills signed on as the club’s Official Apparel Partner starting from the 2024 season. The sporting apparel brand will supply the team with playing and performance apparel across the term of the deal. It will also provide a solid retail offering to members and fans through an extensive range for women, men, and youth.

“Like Melbourne Storm, O’Neills values commitment, hard work, and care for its people, and we can’t wait for this exciting partnership to get started,” said Rodski last year.

Major Sponsor

  • RedZed

Premium Partners

Official Partners

Watch this space for a breakdown of the sponsorship from each NRL team in the lead-up to the 2024 season launch early next month.

Did you miss our last article? Check it out now for all the sponsor news from the NZ Warriors.

Please login with linkedin to comment

melbourne storm NRL spotlight on sponsors

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]