B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • AFL
  • Federal Election
  • Pinterest
  • AI
  • NRL
  • News Corp
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Spotlight Extends Partnership With Starlight Children’s Foundation
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Spotlight Extends Partnership With Starlight Children’s Foundation
Marketing

Spotlight Extends Partnership With Starlight Children’s Foundation

Staff Writers
Published on: 30th April 2025 at 12:09 PM
Edited by Staff Writers
Share
4 Min Read
SHARE

Spotlight has announced its continuation as the ‘Official Creativity Partner’ of Starlight Children’s Foundation for the 5th year running, with a goal of raising $250,000 to grant more than 35 life-changing Starlight Wishes in 2025.

Throughout the month of May, Spotlight customers can donate in store or online, with 100% of donations going towards bringing Starlight Wishes to life and supporting Starlight Express Rooms across Australia.

In 2024, Starlight granted 507 wishes to children and families in need. One of those wishes was granted to six-year-old Elijah, who was diagnosed with Acute Lymphoblastic Leukaemia just before starting Prep, turning his and his family’s life upside down.

Unable to have any visitors during his treatment, Elijah was left isolated and his only contact with the outside world was his facetime calls with his Grandad and best mate, Graham, over hours-long facetimes discussing the Women’s Big Bash and Elijah’s favourite team, the Adelaide Strikers – analysing cricket statistics to build their fantasy cricket team together.

While in hospital, Elijah was granted his very own Starlight wish and the entire family, including Grandad Graham was able to fly to Sydney to see the Adelaide Strikers play. Elijah was the guest of honour of his hero, Tahlia McGrath, decked out in Adelaide Strikers’ merch, hanging out with the team and taking home the coveted match ball.

Elijah’s Grandad, Graham, said, “Seeing Elijah so excited was such a circuit break for us. It really lifted him. Starlight became a light in a dark place and it made an enormous difference.”

Quentin Gracanin, chief executive officer of Spotlight, said: “We are privileged to continue our role as the Official Creativity Partner of Starlight Children’s Foundation. Starlight brightens the lives of seriously ill children and we at Spotlight couldn’t be prouder to play a role in bringing joy to children in need.”

As Starlight’s ‘Official Creativity Partner’, Spotlight will continue to donate an enormous range of art, craft and party supplies to Starlight Express Rooms nation-wide, helping deliver much-needed fun and creative distraction to thousands of seriously ill children in paediatric hospitals across Australia.

In May 2024, Spotlight held a Donation Drive Campaign in stores, resulting in over $177,000 being raised for the Starlight Children’s Foundation and helping grant 23 life-changing wishes. Spotlight also participated in Starlight’s Toy Drive where Christmas gifts were donated to children in hospitals across Australia, helping to transform the hospital experience for thousands of kids during the holiday season.

Starlight CEO, Louise Baxter said: “Fun, creativity & imagination are the heart of Starlight’s work. A Doctor once said to me… ‘In treating a child’s illness, we steal their childhood.’ Starlight knows happiness matters. All children should experience the joy of childhood, even those who are seriously ill. Our superheros, Captain Starlight from Planet Starlight, give sick kids moments to simply be a child, laugh and have fun.”

“Our Spotlight partnership is simply amazing. The team’s enthusiasm and commitment to bringing happiness to sick kids facing the toughest of times is incredible, whether it is it through art & craft in hospital or fundraising to grant seriously ill children their life-changing Starlight Wish. Any donation, big or small is much needed and truly appreciated”, Baxter continued.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: spotlight, Starlight Foundation
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Bunnings stock photo
PHD Melbourne Nails Bunnings’ Media Account
23/05/2025
OMD’s DJ Sometimes Wholesome Wins Inaugural Club Unltd. Final
23/05/2025
TV Ratings (22/05/2025): Top Of The Table Dogs Toppled By The Dolphins In Treacherous Conditions
23/05/2025
Toothpaste Brand White Glo Admonished Over ‘Make The White Choice’ Ad
23/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?