Spotify’s Ad Studio Now Has Video
For more than 356 million people around the world, Spotify is the soundtrack of their day.
In Australia, 74 per cent of the population listen to audio each month – whether creating a playlist inspired by the latest cultural trend or getting their morning news hit through their favourite podcast, people are streaming more audio than ever.
Audio advertising lets you tap into these valuable screenless moments and now through Spotify’s self-serve ad platform Spotify Ad Studio, advertisers can engage their audience through video.
The addition of video to Ad Studio complements the platform’s audio ad offering and provides advertisers with a visual storytelling opportunity for those sound-on, in-focus moments.
Now businesses and brands of all sizes can reach their audiences seamlessly across both screens and screenless moments as users stream the content they love.
Since launching in Australia in July 2018, Ad Studio has seen a 450 per cent growth in monthly active advertisers, highlighting the increasing demand for audio advertising locally.
Unlike many other platforms, on Spotify, listeners are already engaging with their sound-on, offering a valuable opportunity for a brand’s message to be seen and heard.
This multi-sensory experience unlocks a rich opportunity for advertisers, providing another touchpoint to capture listeners’ attention and share messages across all relevant moments.
Some highlights of Ad Studio’s capabilities:
- At no extra cost, advertisers worldwide can upload a script to Ad Studio and Spotify will deliver a fully-produced audio ad in as little as one hour (up to 48 hours).
- Ad Studio has proven to be a strong revenue channel, especially through times of uncertainty as advertisers are in full control. Campaigns can be turned on and off as needed and optimised in real time to maximise performance
- Creative tools & services that enable advertisers to easily create audio ads at no additional charge, including a powerful new audio revision tool
- Robust reporting metrics such as Streaming Conversion Metrics, Audio Quartiles, and Audio Completion Rates
Pieter Manten, Head of Sales AUNZ at Spotify commented on the launch.
“We’ve seen great momentum for Spotify Ad Studio in Australia since we launched, with advertisers looking for a more accessible, self-service approach to reaching our audience,” said Manten.
“Audio advertising on Spotify lets you tap into valuable screenless moments, but listeners aren’t just streaming with the Spotify app in the background. With the addition of video, advertisers have a visual storytelling opportunity for those in-focus moments to better connect with listeners when they have the attention of their eyes and ears.”
Spotify Ad Studio is currently available in 22 markets with video just the latest offering available for advertisers.
In April 2020, Spotify expanded the suite of interest-based and real-time targeting based on music and podcast streaming, including recently added business podcast listener targeting.
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