B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Spotify’s Ad Studio Now Has Video
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Spotify’s Ad Studio Now Has Video
Advertising

Spotify’s Ad Studio Now Has Video

Staff Writers
Published on: 20th May 2021 at 11:10 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

For more than 356 million people around the world, Spotify is the soundtrack of their day.

In Australia, 74 per cent of the population listen to audio each month – whether creating a playlist inspired by the latest cultural trend or getting their morning news hit through their favourite podcast, people are streaming more audio than ever.

Audio advertising lets you tap into these valuable screenless moments and now through Spotify’s self-serve ad platform Spotify Ad Studio, advertisers can engage their audience through video.

The addition of video to Ad Studio complements the platform’s audio ad offering and provides advertisers with a visual storytelling opportunity for those sound-on, in-focus moments.

Now businesses and brands of all sizes can reach their audiences seamlessly across both screens and screenless moments as users stream the content they love.

Since launching  in Australia in July 2018, Ad Studio has seen a 450 per cent growth in monthly active advertisers, highlighting the increasing demand for audio advertising locally.

Unlike many other platforms, on Spotify, listeners are already engaging with their sound-on, offering a valuable opportunity for a brand’s message to be seen and heard.

This multi-sensory experience unlocks a rich opportunity for advertisers, providing another touchpoint to capture listeners’ attention and share messages across all relevant moments.

Some highlights of Ad Studio’s capabilities: 

  • At no extra cost, advertisers worldwide can upload a script to Ad Studio and Spotify will deliver a fully-produced audio ad in as little as one hour (up to 48 hours).
  • Ad Studio has proven to be a strong revenue channel, especially through times of uncertainty as advertisers are in full control. Campaigns can be turned on and off as needed and optimised in real time to maximise performance
  • Creative tools & services that enable advertisers to easily create audio ads at no additional charge, including a powerful new audio revision tool
  • Robust reporting metrics such as Streaming Conversion Metrics, Audio Quartiles, and Audio Completion Rates

Pieter Manten, Head of Sales AUNZ at Spotify commented on the launch.

“We’ve seen great momentum for Spotify Ad Studio in Australia since we launched, with advertisers looking for a more accessible, self-service approach to reaching our audience,” said Manten.

“Audio advertising on Spotify lets you tap into valuable screenless moments, but listeners aren’t just streaming with the Spotify app in the background. With the addition of video, advertisers have a visual storytelling opportunity for those in-focus moments to better connect with listeners when they have the attention of their eyes and ears.”

Spotify Ad Studio is currently available in 22 markets with video just the latest offering available for advertisers.

In April 2020, Spotify expanded the suite of interest-based and real-time targeting based on music and podcast streaming, including recently added business podcast listener targeting.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Spotify, Spotify Ad Studio
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?