Most sportswear ads follow a fairly similar trope – good looking model/athlete, plenty of sweaty flesh and a tedious “dream/believe” catchphrase.
So hats off to New Balance for its new campaign that appeals to the exercise apathetic in all of us.
Called “Every Runner Has A Reason” the campaign includes a print/poster campaign and an as yet unreleased TVC and is the work of London agency Generation Works.
The poster campaign comes with a real retro feel reminiscent of 80s magazines and extols the idea that taking the bins out or walking the dog in your New Balances could be the first step to running a marathon.
The brand has also teamed-up with fitness app Strava and is offering anyone that can prove they ran 30 kilometres between January 17 and February 13 will get 10 per cent off their next shoe purchase and a chance to run in the London Marathon in October.
Check out the print campaign below:
Famed British director Ridley Scott has opened up on one of the most famous ads in history – Apple’s “1984” ad that aired during the Super Bowl that same year and turned the computer company into a household name (and, just recently, the world’s first $US3 trillion company.) The dystopian spot – named after Orwell’s […]
In this guest post, Cam Blackley, chief creative officer and Emily Taylor, chief strategy officer at M&C Saatchi Group AUNZ offer up their industry predictions for 2022. And they’re as crazy as the year we just had… Making predictions off the back of 2021 feels a little stupid. Because 2021 was crazy as 2020 was […]
Brown Brothers and Gelato Messina have partnered to celebrate the ‘it’ drink of summer, creating a limited edition Prosecco Rosé gelato as part of the brand’s ‘Let’s Go’ campaign, developed by Communicado. The end result – which Messina chefs said was inspired by Prosecco cocktails like the Peach Bellini – is a gelato combining blood […]
Australian men’s lifestyle publication Man of Many is the first Australian publisher to sign on and partner with Ipsos. The new exclusive and preferred provider to the Interactive Advertising Bureau (IAB) Australian for the independent reporting of digital audience measurement data. The move comes after Man of Many has seen a huge growth in its […]
BWS have teamed up with M&C Saatchi and Carat to bring back the popular BWS Cooler app campaign, following huge success in both 2020 and 2021. This year, $20 million dollars’ worth of prizes are available, including free drinks, electronics, gift vouchers and even hot air balloon rides, plus every swipe is an entry into […]