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Reading: Sportswear Brand New Balance Goes Retro In Fun Take On Fitness
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B&T > Campaigns > Sportswear Brand New Balance Goes Retro In Fun Take On Fitness
Campaigns

Sportswear Brand New Balance Goes Retro In Fun Take On Fitness

Staff Writers
Published on: 12th January 2022 at 10:11 AM
Staff Writers
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Most sportswear ads follow a fairly similar trope – good looking model/athlete, plenty of sweaty flesh and a tedious “dream/believe” catchphrase.

So hats off to New Balance for its new campaign that appeals to the exercise apathetic in all of us.

Called “Every Runner Has A Reason” the campaign includes a print/poster campaign and an as yet unreleased TVC and is the work of London agency Generation Works.

The poster campaign comes with a real retro feel reminiscent of 80s magazines and extols the idea that taking the bins out or walking the dog in your New Balances could be the first step to running a marathon.

The brand has also teamed-up with fitness app Strava and is offering anyone that can prove they ran 30 kilometres between January 17 and February 13 will get 10 per cent off their next shoe purchase and a chance to run in the London Marathon in October.

Check out the print campaign below:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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TAGGED: Ad campaigns, New Balance
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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