Sportsbet Goes In-House For Latest Lunacy

Sportsbet Goes In-House For Latest Lunacy
SHARE
THIS



Sportsbet has unveiled its latest campaign featuring the Elite Average Games and the ever-popular Aussie larrikin Gary Flynn, the Wheelie Bin Sprint champion.

Developed by Sportsbet’s in-house team, in collaboration with production partner Palomina, the latest campaign features 6 x new sporting events and locations and is the second iteration of Sportsbet’s Elite Average Games (EAG) brand platform.

Building on last year’s humorous spots, and once again engaging the voices of well-known sports broadcaster James Brayshaw and comedian Nick Cody, this year’s Elite Average Games brings to life several new events, including Paper Toss, Rhythmic Spillnastics, Beach Shade Wrestling, Reverse Park, Dog Ball Throw and Bindi Walk.

Sportsbet’s head of brand and advertising, Jason Thatcher said: “We always aim to connect with our audience through fun and humour. And there’s no better way to deliver that message than with our Elite Average Games campaign, which celebrates everyday Aussies performing in everyday events on the big stage, showing us how to make it look easy with Sportsbet.”

In this year’s Elite Average Games, the Paper Toss gets elevated to a basketball style event with players on court in office chairs and basketball legend Andrew Gaze making a cameo appearance as coach. Then there’s a wrestler on a mat grappling with the task of folding up a beach shade in the Beach Shade Wrestling and finally an Aussie reversing his ute and jet-ski in a perfect manoeuvre taking home the gold in the Reverse Park event.

Sportsbet’s creative director, Rambo Goraya said: “For the second year running that global sporting event with the rings we’re not allowed to mention by name could be cancelled, so we didn’t think twice about bringing back the Elite Average Games and increasing Australia’s quota of gold medals.

“Others may opt to wheel out Hollywood A-listers but the sight of Fabian Frotheez wowing the crowd in the Rhythmic Spillnastics and signing Wheelie Bin champ Gary Flynn as a Sportsbet ambassador felt more our speed.

“A big congrats to all our Elite Average Games’ champions. They’re the real stars,” Goraya concluded.

Paper Toss launched Feb 28 (FTV/PTV/Digital) and is followed by new spots launching each Sunday through to March 28. The integrated campaign comprises 11 x Brand & Product 30’ TVCs and is supported by other elements including 8 x Product 15’ Bespoke edits across social media (Instagram, Facebook, Snapchat etc); national radio; OOH; and major press.

Tim Hernadi, GM of marketing, Sportsbet said: “Sportsbet loves to hero the everyday legend and 2020’s Elite Average Games proved extremely relatable and popular not only with our target audience, but those outside of it as well. It’s big and engaging but most of all it underlines the Aussie fun and spirit of just having a crack.”

Credits

Client/Creative – Sportsbet

Chief Marketing Officer, Mark Migliorini

Group Manager of Marketing, Tim Hernadi

Head of Brand, Jason Thatcher

Head of Partnerships and Content, Kathy Schokman

Head of Content Production, Dan Atkins

Creative Director, Raman Goraya

Copywriters: Chris Chard, Shaun Conroy, Hammy Goodman

Campaign Manager, Olivia Ferrary

Campaign Manager, Isaac McCallum

 

Production Partner: Palomina

Production Producer, Kate Merrin

Brand Producer, Rachel Gilkison

Director, Matt Weston

DOP, Marty Smith

Production Designer, Lucinda Thompson

Editor, Jon Holmes

Please login with linkedin to comment

Ad campaigns Sportsbet

Latest News

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]

Quintis Appoints Illuminate As Global PR Partner
  • Media

Quintis Appoints Illuminate As Global PR Partner

Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]

Image lead story Even More Pics From The 30 Under 30 Awards!
  • Media

Even More Pics From The 30 Under 30 Awards!

Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]

by B&T Magazine

B&T Magazine
Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
  • Marketing

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering

Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

RUN Take On The Flu
  • Advertising
  • Campaigns

RUN Take On The Flu

Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
  • Campaigns

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6

Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]

Connecting Plots To Handle [yellow tail] Social Media Following Account Win
  • Media
  • Technology

Connecting Plots To Handle [yellow tail] Social Media Following Account Win

Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]

HERO’s B.B.E Wins v2food Account
  • Media

HERO’s B.B.E Wins v2food Account

v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]

Rows of coins isolated on white background. Finance and banking concept.
  • Media

Magnite And Adform See Monetisation Uplift Using First-Party Identifiers

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Martin Box Named Co-Chair Of Commercial Producers Council
  • Media

Martin Box Named Co-Chair Of Commercial Producers Council

The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]