Produced by Kicks Entertainment, part of Live Nation Entertainment, Spilt Milk is one of Australia’s fastest-selling single-day music and arts festivals. The festival has announced a number of brand activations ahead of the first event in Canberra tomorrow.
Since 2016, the festival has sold out within hours and this year expects its largest-ever attendance to events in Canberra (Saturday, 25 November), Gold Coast (26 November), Ballarat (2 December) and for the first time, Perth (3 December).
Featuring performances by Post Malone, Dom Dolla, Ocean Alley and Tkay Maidza, Spilt Milk welcomes an esteemed line-up of brand partners, including Smirnoff, Red Bull, KFC, Rimmel London, Jim Beam, Somersby, Carlton Dry, Tempus One, Balter and more. Each brand offers festival-goers a uniquely immersive activation to enhance the festival experience.
“At the centre of Spilt Milk’s appeal among young adults is its eclectic mix of global artists, culture and immersive activations by some of the world’s leading brands and creatives. The festival continues to soar to new heights each year, making it one of the most sought-after events, particularly for Australians between the ages of 18 – and 24,” said Kristy Rosser, founder of Secret Sounds Connect and SVP, marketing solutions at Live Nation ANZ.
“Sentiment among attendees is extremely positive, and in 2022, over 90% shared their experiences online – driving a sense of FOMO across the country. For brands taking part in Spilt Milk, it is a significant opportunity to be part of the social, cultural and economic framework of the festival and local communities, particularly when demand for live music is at its highest”.
In 2022, Spilt Milk generated incredible financial, cultural and social value to the communities it visited, driving a combined total of $54.4M into the Canberra, Gold Coast and Ballarat economies. A significant driver of inbound and repeat tourism, more than 171,000 visitor night stays were recorded across Spilt Milk’s three events in 2022 with 75% of total attendees travelling from out-of-town.
The festival promises not only a stand-out live music line-up but a series of brand activation hubs including:
Smirnoff Club FreshClub Fresh is making its Hot debut at Spilt Milk Canberra this year. The brand-new destination bar and club will be exclusively serving up the Smirnoff HARD Soda range alongside an action packed programme of DJs.
Red Bull Bar
Delivering wiiings for your festival. Head to the Red Bull bar to taste the new Red Bull Summer Edition Juneberry with notes of berry and cherry.
To celebrate the launch of its Prosecco Spritzers, Tempus One will be debuting an immersive fruit shop-inspired bar where festival-goers can savour the zesty blend of Prosecco, soda, and juicy fruity flavours. Ideal for scorching days and endless nights.
Carlton Dry’s Drylandia-LandFeaturing everything from attractions to souvenirs and interdimensional beer gear, Carlton Dry’s Drylandia-Land is the ultimate backdrop for a crisp Carlton Dry. Somersby’s Garden of Wonder The perfect spot to tantalise the taste buds while enjoying the sweet tunes of DJ Levins on the Guilty Pleasures stage.
Rimmel London Street PartyRimmel London is bringing its iconic double decker bus to Canberra and Ballarat, complete with free makeovers and product.
KFC Presents Fried SideKFC joins the Spilt Milk line-up for the first time ever to bring the Fried Side to the Gold Coast and Ballarat. They’ll be serving up all your fried faves and exclusive KFC merch for free.
Jim Beam Bar
Jim Beam will be rolling into Canberra, Gold Coast & Ballarat serving some of their refreshing serves and spinning great tunes all day.
The festival also includes a vibrant Arts hub supported by Sydney-based Studio A and Perth-based As We Are, both of which tackle the barriers artists with intellectual disability face in accessing conventional education and professional development.
DFO takes on brand refresh with creative campaign in partnership with Melbourne-based creative agency Taboo. Premium outlet shopping centre DFO has released a new creative campaign in collaboration with creative agency Taboo, ‘Those In The Know DFO’, encouraging buyers to purchase luxury products for a discounted price. In response to the growing demand for face-to-face […]
Independent purpose PR, Communications, and Social Media agency, The Bravery, has strengthened its commitment to enhancing behavioural change in waste after being appointed by Dulverton Waste Management in North West Tasmania. Lead image: The Bravery Team The Bravery has been appointed as the lead communications, community engagement and PR partner after a competitive tender process. […]
Broadsheet has promoted Claire Booth to the national sales and partnerships director role. Since its launch in 2009, Broadsheet has published news, features, and events coverage across the Australian cities of Sydney, Melbourne, Brisbane, Adelaide, Perth, Tasmania, and New Zealand. Claire Booth was acquired by the Broadsheet team in 2019 from The Story Lab and […]
Nominations are now open for Yahoo Academy 2024, an immersive talent building program which helps 30 rising media agency and marketing superstars across Australia and Singapore develop the skills needed to lead and thrive in the workplace of the future. Taking place over two days in Sydney, Yahoo Academy 2024 will engage participants with in-depth […]
Taboola, has announced the appointment of former Taboola APAC director and skilled digital strategist Joe France (lead image) as its New Zealand sales lead, as it continues to expand its presence in the ANZ market. Under his new remit, France will be responsible for cultivating key partnerships and delivering innovative solutions to meet evolving New […]
Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]
Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]
Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]
SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]
Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]