Spark Foundry today announced its appointment to manage the media strategy, planning and buying responsibilities for Clarins in Australia, following a competitive pitch.
Clarins is a leader in the field of plant-based beauty, with its pioneering formulas continually reinvented as plant science and technology advance. The luxury beauty company’s strength has traditionally been in anti-ageing products, with a strong focus on sustainable development and responsible beauty. This approach is increasingly appealing to a broader demographic, expanding Clarins’ market reach.
Imogen Hewitt (pictured), CEO of Spark Foundry Australia, said: “Clarins is a prestige brand with an incredible history. The company’s ethos of using plant-based active ingredients, respecting nature and protecting biodiversity, while not compromising on efficacy, has never been as relevant as it is today.
“We’re delighted to be able to play a role in introducing the Clarins range of products and philosophy to a wider customer base. It’s an exciting win and we’re looking forward to starting 2021 working with a company at the forefront of product innovation in the beauty and skincare industry.”
Jerome Bellony, Managing Director at Clarins said: “We are delighted to be partnering with Spark Foundry to drive our media strategy for 2021. With several other European affiliates already associated with Spark Foundry we are well placed to tap into their insights and learnings for a strong start to the year. Clarins will accelerate its communication on our long-standing commitment to Corporate Social Responsibility practices with our new motto ‘making life more beautiful, passing on a more beautiful planet’. Thanks to this initiative, along with some exciting product innovations in the year to come, we are looking forward to celebrating success.”
Spark Foundry will commence work on the account in January and will be handled out of the agency’s Sydney office.
