The out of home ads of the future will replace billboards with rocketships if one Russian ad agency has its way.
‘Orbital display’ company StartRocket wants to take advertising into space and it now has its first client.
It plans to project enormous advertisements into the night sky by launching clusters of CubeSats (miniaturised satellites) into orbit.
Announced earlier this year, the company states the billboard’s potential audience coverage is seven billion people – the entire global population.
And while it all might sound a little far-fetched, food and beverage multinational PepsiCo is on board, with the company planning an orbital campaign for its energy drink Adrenaline Rush next year.
“We believe in StartRocket potential,” a PepsiCo spokesperson told Futurism.
“Orbital billboards are the revolution on the market of communications.
“That’s why on behalf of Adrenaline Rush — PepsiCo Russia energy non-alcoholic drink, which is brand innovator, and supports everything new, and non-standard — we agreed on this partnership.”
StartRocket plans to launch its system into orbit by 2021.
Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]
Brand extension agency Asembl has whipped up a wonder in every bite with the partnering of Streets’ Golden Gaytime and Griffin’s Marvels for the first ever Golden Gaytime Inspired Biscuits. Available now from Coles stores nationally and online, the Griffin’s Marvels Golden Gaytime Inspired Biscuits are a wonder in every bite – irresistible Golden Gaytime […]