Southern Cross Austereo Partners With Soundcloud For Exclusive Ad Sales

Shot of a microphone in a recording studio with the presenter blurred in the background

Southern Cross Austereo and SoundCloud have announced an exclusive advertising partnership in Australia.

Through the new agreement, SCA will serve as the single point of contact for advertisers in the market to reach SoundCloud’s young, highly engaged and influential audience.

As a result of the partnership, SCA will be able to offer clients digital audio solutions across SoundCloud, Live Radio Streaming & Catch Up Radio Podcasts with a commercial reach of over three million monthly users.

SCA’S chief sales officer Brian Gallagher said: “The partnership with SoundCloud will enhance SCA’s ability to provide advertisers with extraordinary reach in the digital audio space.

“We are looking forward to bringing real scale to the digital audio marketplace with our combined offering”.

SoundCloud’s chief operating officer Michael Weissman said: “Australia is a key market for SoundCloud.

“We look forward to offering advertisers more opportunities to reach our audience of tastemakers who are driving what’s next in music culture.

“With SCA as our dedicated partner, we’ll be able to leverage their incredible reach and leading sales support team as we continue to grow our service in Australia”.

The digital audio market is seeing significant growth with the recent IAB Audio State of the Nation Survey stating that 84 per cent of buyers intend to invest in Digital Streaming Audio in 2019.

SCA reaches 95 per cent of the country with assets in television, radio, digital and podcasts.

 




Please login with linkedin to comment

Austereo SCA SoundCloud

Latest News

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine