SongZu Rebrands As MassiveMusic In Sydney And Singapore Expansion

SongZu Rebrands As MassiveMusic In Sydney And Singapore Expansion
B&T Magazine
Edited by B&T Magazine



Song Zu, the longest-running and most-awarded music and sound company in the APAC region is set to become MassiveMusic, after both companies were acquired by Songtradr in 2021.

Opening its eighth and ninth offices in Sydney and Singapore, respectively, MassiveMusic will take on the Song Zu team to further extend its offer for brands and agencies in the region.

MassiveMusic can now offer agencies and brands in the APAC region unparalleled support and partnerships in the world of music and sound. As the audio landscape continues to evolve with client demands growing in this space, the newly incorporated Song Zu team will also add sound design to MassiveMusic’s full-service offer, thanks to their work with renowned brands and media businesses, such as Netflix, Samsung, Coca-Cola, Google, Amazon and Canva.

MassiveMusic Sydney and Singapore will be led by Ian Lew, Managing Director, and Ramesh Sathiah, executive creative director with all of the previous Song Zu partners as part of the leadership team. Both offices are committed to the same goal: helping the world’s most renowned brands become more strategic and effective with the emotional power of music and sound. The offices can solve these needs in one place – from world-class sonic branding expertise and sound design, to bespoke music composition and production, artist collaborations and music licensing. All previous services offered by Song Zu, including audio post production, will continue to be offered by MassiveMusic Sydney and Singapore.

“We live in a globalised world, yet the advertising and branding industries still need a local approach: that’s why MassiveMusic has offices all over the world. Singapore is one of the most exciting hubs for the APAC region whereas Sydney, with its branding market and demands, will allow us to get stronger in Australia while being exposed to its talent,” says Hans Brouwer, MassiveMusic’s CEO and founder.

“Joining with the award-winning team at Song Zu, who have built an incredible reputation for excellent creative work over the years really boosts the MassiveMusic offer on what we can provide for clients in the region. Together, we have the ability to support any brand who’s willing to invest in their music strategy and make the world sound better. Music knows no geographical boundaries – and I’m happy we can now say the same.”

Ramesh Sathiah, executive creative director, adds: “I have always admired MassiveMusic as original thinkers pushing the boundaries of the brand/music connection. Their work creating the sound of Kathmandu, Colgate-Palmolive and Philips, and as global sound partners with TikTok, shows what can be done by partnering so closely with agencies and brands. It’s really a full-service music agency, in a way that hasn’t been done here before and we can’t wait to unleash this braintrust on the next creative challenge.”

Founded in 1990, Song Zu has been helping to define the sound of the region’s biggest companies with decades-long relationships with Woolworths, Telstra, Qantas, Singapore Airlines and Tiger Beer. Winning the Australian Creative Hotshop, LIA International Music Company of the year, as well as Gold Spikes, Gold Clios and Gold Lions, among others, has been a testament to their creative credentials.

Part of Songtradr Group, MassiveMusic was acquired by the largest B2B music licensing platform in the world in June of 2021. The deal, which has had MassiveMusic leading Songtradr’s B2B Music Services division, brought together state-of-the-art music licensing technologies with best-in-class creation of bespoke music and strategy for brands and agencies.




Please login with linkedin to comment

MassiveMusic SongZu

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]