Australia’s cross-platform audience insights survey emma (Enhanced Media Metrics Australia) has announced new social media data has now been incorporated into the emma database and is available for subscribers.
The social media data is the latest enhancement to emma data and includes several features such as:
- Number of connections on social media (Facebook, LinkedIn, Instagram and Twitter)
- Involvement on social media – including uploading photos and videos, updating status and Liking, commenting and sharing social media content
- Use of apps
- Word of mouth on social media – including sharing opinions and knowledge of products and services, influence on social media, posting positive and negative comments on products, services and experiences, and seeking information from others on product and service experiences
“The new social media data added to the emma database brings a new level of depth to the valuable insights emma provides to subscribers when creating consumer profiles. This is the latest enhancement to emma, with more to come,” said Ipsos MediaCT managing director Simon Wake.
The emma social media data has revealed some insights into social media usage including:
- More people aged 65+ have used Twitter in the past month than teens aged 14 – 17 (292,000 versus 269,000 respectively);
- One in five social media users are actively thinking about buying a smart phone;
- One in four print newspaper readers enjoy using social media.
Other emma innovations that have been released to date include: the emma Engagement metric; more comprehensive usage and purchase information for key brands within product categories; fusion with Nielsen Online Ratings data; Australia’s largest database of regional and community newspaper readership; readership data on individual branded sections of newspapers;and a new contemporary segmentation of the Australian population with 10 new consumer segments identified.
Other enhancements announced to date as part of emma’s innovation product roadmap include: emma data to be fused into RDA Research’s geoTribes Explorer database, The Health Care and Insurance Australia survey and the Ipsos Food and Health Report.
emma has been developed by independent research company Ipsos MediaCT, the global leaders in local audience measurement. Ipsos conducts national audience surveys and is the official measurement system in over 40 countries including the UK, Italy and France. The emma survey is a monthly release of a rolling 12 month database, is independently audited and built in collaboration with the Media Federation of Australia and Magazine Publishers Australia.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.