On Saturday November 16th, VUSH is set to host an exclusive VUSH House Party, inviting guests to shop their best-selling range in a cozy, festive setting. Attendees can finally experience VUSH’s entire range in person, shop the latest offerings, and learn about the benefits of sexual wellness firsthand.
With familiar faces like media personality Brooke Blurton and host Tahnee Cook, the event will feature intimate discussions on breaking taboos around women’s health and self-care, including the COSMO Sealed Section live with Editor-in-Chief Tessa Ogle. Guests can enjoy a pop-up by The Voice star Jenna With The Pink, showcasing VUSH’s Aura period pain relief device, plus hands-on advice for those new to wellness and pleasure products.
“As one of Australia’s leading pleasure products brands, we’re seeing an all-time high demand for engaging, informative, and entertaining content this Cyber Month. We wanted to create an immersive online experience for those who couldn’t attend the VUSH HOUSE PARTY in person and use this opportunity to bring a unique blend of social commerce, entertainment and education to our audience—a first for the industry in Australia. Tune into our livestream at 11am Sydney time and be part of this pioneering experience,” said Liana Lorenzato, general manager and CMO, VUSH.
VUSH has partnered with Live Commerce Australia to connect the VUSH House Party with its online audience.
Live Commerce is the next revolution in eCommerce, connecting brands with buyers at the intersection of Livestreaming and eCommerce. Brands benefit from engaging their social audience, shortening the buying process and creating new content, all while reaching their audience where they are. The audience uses Live Commerce to discover new brands, research products, interact with their favourite brand or influencer and buy.
“I am delighted to be working with Liana and the team at Vush on this innovative, ground-breaking and fun activation. Whether there in person or getting involved through the livestream, viewers will be able to ask questions, answer polls, be entertained and educated and also buy VUSH products, all within the live broadcast, so no need for FOMO!” said founder, Rob Marston.
