Social Change Maker Profile: Emma Heath

Social Change Maker Profile: Emma Heath
B&T Magazine
By B&T Magazine
SHARE
THIS



You might remember UnLtd’s Big Clash a few weeks ago – where industry cricket teams attempted to raise over $100,000 for UnLtd’s charity partners. And now, B&T has partnered with UnLtd to showcase some of the heroes in our industry.

First up on our Social Change Makers hit list is Emma Heath, 37, who runs Words By Nuance.

Day job: I run a small copywriting consultancy, Words By Nuance. So, a lot of time spent wrangling words and ideas. And ‘track changes’ (shudder).

First ever job: Mucking out horse stables.

If I wasn’t doing my job, I’d be: Probably still mucking out horse stables.

How I got where I am today: I was pretty strategic about building a career in communications – I definitely didn’t ‘fall into it’. But ending up with my own business took a leap of faith, the support of a mentor, Will Lavender, and a ludicrous amount of work. Also, just a genuine love for using words to help people achieve outcomes.

Side note: If you want to propel your career, fast, grab tickets to B&T Bootcamp here for a massive day of mentoring and masterclasses! Now, back to Emma. 

Causes I care about: I’m especially passionate about causes related to teenagers, animals, mental health & the environment. As my Dad ages, causes related to the elderly also increasingly tug at my heart strings.

The change I’d like to see in the world and why it’s important: I wish we’d all down the mobile phones & actually talk. It seems like a grumpy-old-lady thing to say, but I believe it’s such a powerful thing to do. We’re becoming so disconnected, and not even realising.

How did you first get involved with UnLtd: They reached out to me after seeing my campaign to find a key charity partner for Words By Nuance for 2018. I’d never heard of their work and was blown away – such a smart (and necessary) idea. We ended up choosing one of UnLtd’s charities, Hear For You, as our partner.

The charity projects I’m currently working on: Our charity partner for 2018 is Hear For You, a small not-for-profit dedicated to supporting teens who are deaf or hard of hearing. Over the year we will provide $25k worth of communications support for Hear For You, from website copy to workshop materials. It’s a great fit for us, as it can be tricky to find the right words when you talk to teenagers – and even more so when they are deaf. That’s what we’re here to help with.

Some social issues I’m passionate about are: Social connection and community. These days I feel that we’re often buried in technology, removed from the real world – and each other. In genuine communities, people of all ages communicate with and support each other – you see it in country towns like where my dad lives. I think this leads to greater understanding and empathy; and even better health. It’s especially important for people who risk becoming isolated and ignored (such as teens, the elderly, and marginalised communities). It’s so much easier to care about someone when you actually take the time to know them.

Why I want to give back: Because I’m in a position to do so, and because I think it’s my responsibility. I think it’s everyone’s responsibility.

The best or most rewarding volunteering experience I’ve had: Helping with an Equine Facilitated Learning organisation, C-Horses, where we provide ‘horse therapy’ to young people who have experienced trauma. Seeing the impact that horses can have on these kids is amazing.

My greatest achievement: Establishing a copywriting business at a time when such a thing didn’t really exist, and running it in an ethical way I can be proud of.

The person or company I’d like to challenge to get involved and why: I would like to see all companies donate the equivalent of five to 10 per cent of their revenue to a charity that aligns with their values. I believe that even the process of reflecting on values and finding that ‘right fit’ is a really valuable exercise in itself. The Pledge 1% initiative is a step in the right direction but I think we can do more.

My advice for someone just starting their career is: Don’t expect any job to be perfect. There’s basically no such thing. And it doesn’t mean that job isn’t worth doing. Looking back, I learned so much from jobs I didn’t value at the time. Again, I sound grumpy – but lower your expectations and do the goddamn work!

If I could have one super power, that would be: Shapeshifting, so I can take on the form of any animal. There are a few places where I wouldn’t mind being a fly on the wall!

UnLtd is a social purpose organisation connecting the media, marketing and creative industries with charities helping children and young people at risk. Find out how you can get involved at unltd.org.au.

Please login with linkedin to comment

B&T Bootcamp charity work Social Change Maker UNLTD Words By Nuance

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]