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Reading: Snoop Dogg Partners With SodaStream For Amusing New Chrissy Campaign
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B&T > Campaigns > Snoop Dogg Partners With SodaStream For Amusing New Chrissy Campaign
Campaigns

Snoop Dogg Partners With SodaStream For Amusing New Chrissy Campaign

Staff Writers
Published on: 19th November 2020 at 9:54 AM
Staff Writers
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SodaStream has unveiled its 2020 holiday campaign focused on “enjoying the small meaningful things.”

The biggest SodaStream global campaign to date features hip-hop legend Snoop Dogg encouraging people to focus on the small but important things in life even more so this holiday season. The campaign focuses on people and embraces the magic of the season.

https://www.youtube.com/watch?v=gwj7fj05bUE&feature=youtu.be

The story blinks at family holidays and replacing big plans by staying home and enjoying small but meaningful moments, in the holiday spirit.

As always, SodaStream also delivers its environmental message when Snoop is joined by an animated sea turtle to call on people to make the small change to reusable for a big impact on helping our planet. One reusable SodaStream bottle can save-up thousands of single-use plastic bottle from ending up in the environment or landfill.

“At SodaStream we are always encouraging people to make a positive change. This year we really went all in to deliver a campaign everyone can relate to, a campaign on what’s important” commented SodaStream Global CMO Karin Schifter Maor. “SodaStream is the ultimate small change to reduce single-use plastic waste, and Snoop Dogg is a great partner to help widely spread this message in a fun way.”

Snoop added: “I love my SodaStream so it was natural for me to partner up with them for this campaign. They make a great product and a big difference in the world. I’m happy to help spread the love!“

Director Jake Szymanski directed the video, perfectly in line with the company’s playful tone and style. Szymanski’s credits include “Mike and Dave Need Wedding Dates, “The Package,” Several shorts for Funny or Die and “Saturday Night Live,” and most recently a Forrest Fenn inspired action comedy for Studio 8.

 

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TAGGED: snoop dogg, SodaStream
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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