Snoop Dogg Is Back In New Campaign For Macca’s On Menulog Via McCann

Snoop Dogg Is Back In New Campaign For Macca’s On Menulog Via McCann
SHARE
THIS



Menulog has officially announced the 2021 continuation of its delivery partnership with Macca’s in a new campaign by McCann, giving a nostalgic nod to the iconic 2001 Still D.R.E music clip featuring brand ambassador Snoop Dogg.

The 30-second TVC, which launched yesterday, shows Menulog delivery driver Rudy, played by Rudy El Kholti (Mister Italia 2019, Bachelorette 2020) and McDonald’s employee, Karl, hittin’ switches as they drive through Sydney, delivering Macca’s in an iconic orange Menulog Low Rider.

McCann Chief Creative Officer Ben Coulson says the campaign was a fun take on an old vibe, perfect for celebrating the delivery partnership.

Menulog Chief Marketing Officer Simon Cheng says the partnership is an exciting move for the brand and is thrilled to be able to showcase the collaboration with Macca’s to Australians.

“Macca’s and Menulog have a similar ethos – it’s genuine, fun and playful – and as such, it was important to communicate our partnership in an authentic and light-hearted way. There’s something special that happens when the magic of the iconic golden arches meets the swagger of our bright orange Menulog Low Rider,” Cheng said.

The campaign went live with a 15-second and 30-second TVC on the 16 th of February, followed by out of home spots and social media integration.

Australians are now able to order Macca’s on Menulog from over 900 McDonald’s restaurant partners, with free delivery on Macca’s® orders for the month of February 1 .

Credits:
Client – Menulog
CMO – Simon Cheng
Head of Brand – Fiona Bateman
Senior Marketing Manager – Rami Tamer

Agency – McCann
CCO – Ben Coulson
Executive Strategy Director– Roshni Hegerman
Senior Business Lead– Caroline McLaughlin
Senior Account Manager – Isabella Best
Creative Directors – Daniel Miller and Christian Duffy
Senior TV Producer – Nikki Jones
Production company – CUB
Director – Dean Ginsberg
Producer – Jackson Fysh

Please login with linkedin to comment

McCann menulog

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]