Snickers’ Live Super Bowl Spot Went Horribly Wrong
BBDO New York’s live commercial for Snickers during yesterday’s Super Bowl went horribly wrong, and that was kinda the point.
The ad, which starred Adam Driver (Girls, Star Wars: The Force Awakens and Silence), expanded on Snickers’ tried and tested messaging that you shouldn’t do anything important when you’re hungry— even act. It was pitched as the first ever live advert to run during the third quarter of the big game.
Before the advert went ‘live’, Snickers ambassador and social media influencers got in on the gag:
#SNICKERSLive will be unlike anything I’ve ever seen in my 95
years! Make sure you’re watching during the 3rd quarter! #SB51 #sponsored— Betty White (@BettyMWhite) February 5, 2017
omg i’m on set right now at the #SnickersLive commercial & omg did y’all see what happened?? #ad https://t.co/hMNEe7tX00
— Tyler Oakley (@tyleroakley) February 6, 2017
hanging out on set at the #SnickersLive super bowl commercial, it’s gonna be so good!! look at the saloon name y’all picked!! #ad ???? pic.twitter.com/HoUd7tYjfS
— Tyler Oakley (@tyleroakley) February 6, 2017
Me and all my friends CAN’T WAIT for the #SnickersLive commercial!!! Tune in at https://t.co/Id8MyTshpz@Snickers#Sponsoredpic.twitter.com/wfQ93Ii68N
— Brodie Smith (@Brodiesmith21) February 6, 2017
Check out the live Snickers’ commercial:
A press release early Monday elaborated: “Hunger was the root cause of an off-the-field fumble during the Snickers live Super Bowl LI commercial last night as Adam Driver missed his mark to begin the spot. The mishap demonstrated once more the effects of what can happen when you’re hungry and off your game.”
The #SNICKERSLive #SB51 commercial did not go as planned. We apologize.
— SNICKERS® (@SNICKERS) February 6, 2017
Allison Miazga-Bedrick, Snickers brand director added: “Just as life often imitates art, hunger got the best of Adam Driver. We recognize the Snickers Live Super Bowl Commercial did not go as planned, so we’re issuing a buy one get one free offer for regular Snickers or Snickers Crisper bars at retailers nationwide to help fans prevent hunger mishaps of their own.”
Twitter wasn’t really buying it:
That WAS not live @SNICKERS. That wasn’t even remotely LIVE #SnickersLive … that better not be IT! If so… BOOOO!
— Reid Harris Cooper (@reidhcooper) February 6, 2017
That @SNICKERS ad was hyped as the first live Superbowl ad. It wasn’t the first, and, it wasn’t very good either. #BringBackBetty
— Kristin Comeforo (@brandDR) February 6, 2017
If anyone actually thought that #SnickersLive commercial was actually live, let me tell you about a bridge that’s currently for sale…
— Jonny Fantastico (@JFantastico6) February 6, 2017
If you have to guess at what they were attempting, it’s not effective storytelling. #SuperBowl Sorry #snickerslive https://t.co/bkdFBumFLC
— stephanie smith (@SSmithNYC) February 6, 2017
So #snickerslive was Adam Driver destroying Westworld or? #SuperBowl
— kristina monllos (@kristinamonllos) February 6, 2017
Adam Driver apologised for the failure:
Latest News
Outdo The Government’s Vaccine Ads And Have A Jab At B&T’s Good AZ Gold Adland Challenge
B&T's calling on adland to get the nation vaccinated. Admittedly, that excludes conspiracy theorists & flat earthers.
QUT Business School Launches “Make it Real” Via BCM Group
Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.
Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
Sky News Pays Sarah Hanson-Young $40K In Damages
Sarah Hanson-Young now Australia's most prolific serial litigant. And, it has to be said, she's got bloody good lawyers.
Victoria Misses The Mark With “Mean” Border Permit Ads
Queensland now considering adding "and just f@ck off" to its famous tourism tag "beautiful one day, perfect the next".
Optus And Uber Team Up For Mobile Phone Delivery Service
You can now get a phone delivered in an hour! Perfect for the bone idle or coke dealers getting hacked by the fuzz.
Three Ways To Stay Connected To Your Customers In A Virtual World
It's top tips on staying connected to customers during lockdown! Unless you hate them. Then that's a whole other matter.
Parents’ Voice Condemns “Sugary Drinks And Unhealthy Food Marketing” During The Olympics
Parents call out unhealthy food Olympics marketing. No one concerned about crotch grabbing in the Greco-Roman wrestling.
Brazil’s Olympic Skateboarding Fairy Stars In Magical New Work From Nike
Thanks to the Olympics, all of a sudden skateboarding's cool again. Arguably good news for X-rays & plaster casts, too.
B&T’s Tokyo Olympics Recap: Tributes, Singing & Tweets
The Olympics again prove the world's just a big global family. Albeit a squabbling, semi-racist, passive-aggressive one.
Radio Ratings Set To Be Delayed A Week Due To Lockdowns
Ben Fordham set to dose-up on the Temazepam and warm milk, as an extra week of sleepless nights awaits radio ratings.
“Is He Hung Like A Horse?” Adam Driver Morphs Into A Centaur For Bizarre Burberry Fragrance Ad & The Internet’s Exploded!
Star Wars star becomes a centaur in Burberry ad & the jokes are writing themselves. Well, crude penis jokes, that is.
Samsung Ad Chief: Understanding The New TV Viewer
Ultimately, will the human thumb grow to resemble a sweet potato given its repeated workout on TV remote controls?
opr To Become Ogilvy PR Again In Latest Rebrand
In further proof you should never attempt a rebrand over a pub session comes opr's return to original Ogilvy name.
The 6am Agency Founder Gillian Fish Takes On Two New Roles
It sounds like 6am Agency founder Gillian Fish will need to get up at 5.30am after taking on two new roles.
WeMoney Launches Community Aiming To Help Lift Aussie Financial Wellness
WeMoney is now not only the place to learn how to budget but a place to improve your financial literacy, with a raft of well-known fin-influencers now making content on the WeMoney platform to teach, share tips, tricks as well as find bargains.
“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity
Flight Centre rolls out overly optimistic campaign that doesn't feature typical cheesy actors pretending to be pilots.
Sportsbet Promotes Responsible Gambling With “Take A Sec Before You Bet”
A Sportsbet ad promoting safe gambling was certainly a rough outsider paying around $67.
Alan Jones May Have Gone Too Far: Daily Telegraph Severs Relationship
Gotta hand it to Alan, he's been banned or sacked from every media outlet in the country & is still impeccably tailored.
B&T’s Tokyo Olympics Wrap: Fashion, TikToks & Racism
There's medals for real sporting success, while B&T's Olympic wrap awards the blunders, the foot in mouths & the idiots.
REVEALED: Independent Vaccine Ads Outperform Government Work
Arguably, you need look no further than those utter morons last Saturday to realise Australia's tepid ad vax response.
Acast Announces New Podcast ‘The Elements’
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
“Disturbing, Irresponsible & Harmful!” Calls For Rebel Wilson’s Afterpay Ad To Be Banned
Calls for Rebel's Afterpay ad to be banned. And throw in the diabolical 'Cats' & 'Pitch Perfect 3' while you're at it.
UnLtd Challenges The Industry To “Step Up Your Mood” In Stepathon Challenge
UnLtd unveils industry stepathon challenge. Admittedly, industry piggyback & leapfrog challenge a no-go at the moment.
Basketballer Labels His Own Nike Signature Shoes As “Trash”
NBA star Kyrie Irving has clearly been reading from the Shane Warne School of how to totally embarrass a major sponsor.
Wednesday TV Wrap: Seven’s News The Gold Medal Performer, As The Olympic Network Leaves Rivals In Its Wake
If you could somehow combine the Olympics, an amateur cookery contest & Lego assembly, would you have the ideal TV show?
Banks Can Fast-Track Digitisation Using Data After Earning Customer’s Trust: Salesforce And Bain & Company Study
Need to be the cleverest person at the next inter-company Zoom meeting? Astound colleagues by stealing freely from here.
Refinery29 Australia Launches With Getty Images Partnership
Refinery29 Australia unveils Getty Images partnership. Sadly, no ceremonial sword, horses or any ribbon cutting either.
Facebook Outlines Its Plans To Create A “Metaverse”
Facebook outlines plans to create a "Metaverse". Apparently, Mark's currently on Tatooine looking for Obi-Wan.
Wai Kwok Promoted To CEO Of Enero’s Orchard, As Andrew Antoniou Departs
Wai Kwok named CEO Of Enero's Orchard and, by all reports, everyone is way cool with the idea.
