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Reading: Snapchat’s Lens Store Is Vanishing After Just Two Months
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B&T > Technology > Snapchat’s Lens Store Is Vanishing After Just Two Months
Technology

Snapchat’s Lens Store Is Vanishing After Just Two Months

Staff Writers
Published on: 7th January 2016 at 10:32 AM
Staff Writers
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Video messaging application Snapchat is closing down its popular lens store after opening it just two months ago, a representative from Snapchat said in a company blog post that it needs to focus on its advertising business.

Lenses was Snapchat’s first foray into in-app purchases, a Lens is is an overlay animations on a user’s photo or video. A popular Lens was a rainbow that pours out of your mouth like vomit (see below).

The Lens store was available in the US, UK, Canada, Australia, Brazil, Saudi Arabia, and a few other European countries. The company said its users were adding Lenses in about 10 million snaps a day.

Snapchat also sells Sponsored Lenses to advertisers, which allow users to use certain limited-time Lenses for free. Beats by Dre released a Lens to promote its headphones (below).

BEATSSnapchat

Despite closing the Lens Store, Snapchat will continue to sell Sponsored Lenses to brands

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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