B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Snap Inc. Launches Snapchat House At SXSW Sydney
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Snap Inc. Launches Snapchat House At SXSW Sydney
Technology

Snap Inc. Launches Snapchat House At SXSW Sydney

Staff Writers
Published on: 10th October 2023 at 8:24 AM
Staff Writers
Share
3 Min Read
SHARE

Snap Inc. has announced it is running Snapchat House at SXSW Sydney and inviting delegates and the wider industry to drop in and enjoy its AR experiences.

Open from 17 October until 19 October at the Chinese Garden of Friendship Forecourt, Snapchat House will bring the magic, fun and connection of Snapchat to life through interactive experience. These include a larger-than-life AR tower and a beauty bAR where guests can get their AR make-up look recreated by a make-up artist.

Team Snap will also be running an AR workshop for creatives, hosting industry sessions for agency groups, facilitating in-depth discussions about the intersection of creativity and technology.

Alongside the Beauty bAR and AR tower, Snap will be hosting bespoke creative sessions for GroupM, IPG, PHD, OMG and more, in a purpose-built space at Snapchat House on an invite-only basis.

Tech journalist Tegan Jones is also hosting a panel featuring Jason Davey, chief experience officer at Ogilvy Australia, Yusuf Omar, co-founder of Seen.tv and Haran Ramachandran, head of creative strategy, Snap Inc. APAC, to reveal how technology is being used to amplify the most precious elements of humanity by fueling creativity, joy and self-expression. The panel will take place on 19 October, from 11am-12:00pm and is available to SXSW badge holders only.

There will also be a deep-dive into AR with an interactive, hands-on session. Expert instructors will guide guests to give them a newfound mastery of the tech. The session will run on 19 October, 1:3-2:30pm, with no badge required.

Tony Keusgen, managing director, Australia and New Zealand, Snap Inc., said:

“South by Southwest is renowned globally as the most important and exciting showcase of creativity and innovation, and we’re thrilled to be a part of the inaugural Sydney event. For our part, Snapchat House will be a place to celebrate the magic that happens when technology and creativity come together. We’re creating a space that showcases interactive AR experiences, from playful lenses to immersive beauty transformations, highlighting the fusion of technology and personal expression. We can’t wait to welcome our partners, creators, and industry friends to Snapchat House.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: snap inc
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

FISHER Taps Grammy-Nominated Producer Chris Lake For Pop-Up Gig in Sydney Via Liquid I.V., TEG, FleishmanHillard, Live Agency & RIFLE
20/05/2025
Cookies May Linger, But Aussie Consumers Are Already Moving On
20/05/2025
Ogilvy Network ANZ Unites Social & Influence Expertise Under Social@Ogilvy Banner
20/05/2025
Customer Vs Employee Value Propositions: The Disconnect & How To Fix It
20/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?