Snakk Appoints First Creative Director

Snakk Appoints First Creative Director

App Developer Snakk has hired its first creative director, Carlos Guedes.

The highly-awarded Guedes has been working in the design and creative industries for almost 20 years, mostly in Europe, with top digital agencies including JWT, Isobar and Havas. His work has been awarded internationally, and he’s shaped the digital communication strategies for iconic brands such as Vodafone, McDonald’s, Lipton, Nokia, Kit Kat and MTV.

Guedes moved to Australia from Portugal earlier this year, and Snakk Group CEO Mark Ryan says the company brought him on board within a few months of his arrival. Ryan says: “His wealth of experience in highly competitive overseas markets will benefit our customers across ANZ and Asia, and his creative talents will complement what Snakk and Represent Media offer brand advertisers and premium publishers.”

Guedes will work closely with Snakk’s digital operations specialist Irini Jordan, formerly of Ogilvy Australia, who has herself delivered award-winning work for Qantas, Amex, Telstra, Audi, Nestle and more. “Together they’re a rare combination and a fantastic leadership team within our creative division,” says Ryan.

Irini & Carlos

Irini & Carlos

In the last 18 months, Snakk Media has gained creative honours at the 2014 MMA APAC Awards, the 2014 Mobile Media Summit, the 2013 IAB Mixx Awards and the 2013 Media Federation of Australia Mobile Awards. In the new role of creative director, Guedes is tasked with exceeding these results for Snakk’s brand advertisers throughout the APAC region.

“As smartphone screen sizes increase and the popularity of tablets continues to grow, the number of new creative formats that make the most of these screens is also increasing rapidly,” says Guedes. “Brand advertisers can now move beyond the traditional display banner ads and be creative with their mobile advertising campaigns in ways that simply weren’t possible just a couple of years ago.”




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]