UK Snacking brand Emily are back with more outdoor advertising following the success of their first campaign which launched in April 2020.
Using one-liners such as “Our first ever poster, seen by a runner and one pigeon. Typical”, the ads called out the brand’s marketing misfortune in reaction to the UK Coronavirus lockdown. Now, EMILY have turned their attention to poke fun at ‘beige crisps’; humanising them to be like the most boring, bland people and encourage consumers to “Ditch Dull. Eat Bold”.
The new ads feature the signature EMILY tongue-in-cheek humour, such as “Beige crisps say stuff like ‘Holibobs’ and “Beige crisps have a guy called Gary advertising them. Enough said.”
The campaign will run for two weeks from the 31st May on billboards and digital six-sheets across the UK, in partnership with Clear Channel and Elonex.
“It’s a really exciting time for the EMILY brand as we keep up momentum from the amazing reactions to our ‘lockdown’ ads and go bigger and bolder with the launch of the original planned campaign” says Ben Arbib, Founder of Nurture Brands. “We’re waking people up to the reality that the nation’s favourite snacks are boring, beige potato crisps – having a bit of fun whilst we’re at it”.
The Nurture Brands team behind EMILY will be amplifying the campaign on social media – providing consumers with inspiration for how they can “ditch dull” and raising awareness of their bold alternatives to everyday ‘beige’ crisps.
