B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Slew Of Promotions & A New Hire At History Will Be Kind
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Slew Of Promotions & A New Hire At History Will Be Kind
Marketing

Slew Of Promotions & A New Hire At History Will Be Kind

Staff Writers
Published on: 16th April 2024 at 9:36 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Award-winning creative communications agency History Will Be Kind (HWBK) has built a successful first quarter with two senior promotions and a new hire.

Lead image: L-R – Lizzy Chadwick, Group Account Director; Rachael Gadgil, Group Account Director, Brooke Gascoigne, Senior Account Executive 

Talented senior leads Lizzy Chadwick and Rachael Gadgil kick off the year strong as they both step up into group account director roles. Rachael’s promotion follows an incredible six years with the agency delivering high-impact integrated communications programs and campaigns for long-standing clients such as Google, Hilton, and McGrath Foundation. In her new role, Rachael will work hand-in-hand with the management team to continue evolving the award-winning agency’s service offer, with a focus on growth.

Lizzy’s promotion comes after a stellar 18 months at the agency, where she’s brought deep sector expertise across travel, tourism and lifestyle to the team, while leading a broad mix of clients including Celebrity Cruises, Little Moons and Life360. In her new role, Lizzy has been tasked with building and growing the team in line with the agency’s core value proposition, overseeing everything from the agency’s industry-leading BeKIND benefits to training and development opportunities.

These two promotions coincide with the hire of Brooke Gascoigne, who joins in the role of Senior Account Executive from communications agency, Adhesive. A consumer comms specialist, Brooke brings experience across a variety of lifestyle, technology, and wellness brands, including TikTok, Dyson, THE ICONIC, and Sony. With killer media smarts, Brooke will be working across Hilton, Little Moons, Randstad and Hnry.

“With a commitment to be one of the most progressive agencies in the region, it’s essential that we’re focused on both attracting new talent, and investing in our existing team’s development, so we’re thrilled to welcome Brooke to the fold and celebrate Rachael and Lizzy’s promotions. With this stellar team in place, we’re looking forward to continuing to produce great work and creating transformative moments in history for our clients, that connect, drive impact and leave a lasting legacy,” said EJ Granleese, founder and CEO of History Will Be Kind.

These announcements follow History Will Be Kind’s celebration of three wins at this year’s Mumbrella CommsCon Awards, including Best PR Employer, PR Leader of the Year for EJ Granleese, and Best Social Media or Digitally-led Campaign for the #HireMeHilton campaign.

HWBK is proudly part of the Deepend Group, an independent digital communications and innovation consultancy group. The portfolio includes Deepend (Digital Experience), How To Impact (Innovation), and History Will Be Kind (Communications).

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: history will be kind
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?