One of the few winners from the COVID-19 outbreak has been business communication app Slack.
As workplaces scramble to get organised online, many are turning to tools like Slack or Microsoft Teams to create a digital experience that best replicates being in the office.
Making an announcement on Twitter, Slack CEO Stewart Butterfield revealed how the outbreak has advanced the offering, seemingly overnight.
“It felt like the shift from inboxes to channels which we believed to be inevitable over 5-7 years just got fast-forwarded by 18 months,” he said.
“Good for our business. But what about everyone else?”
While acknowledging how difficult a period this is for many, Butterfield described how Slack has watched the number of simultaneous users on the platform increase this month.
“Tuesday[March 10]… we pass ten million. 6 days later: 10.5M, then 11.0M. Next day, 11.5M. This Monday, 12M. Today 12.5M,” he said.
Keep in mind this is the number of simultaneous users on the site, as opposed to active daily users.
Slack revealed in October it had reached 12 million active daily users.
Butterfield also shared the following graph, highlighting the number of ‘work teams’ created on Slack since January.
Slack operates with a freemium model, meaning users are divided into paid and unpaid.
While the sharp spike in users is valuable for the business, Butterfield acknowledged how the long-term impacts of the COVID-19 outbreak could harm Slack in the future.
At the other end of the spectrum it was:
👋 Early signs of a surge in teams created and new paid customers unlike anything we had ever seen.
✋ We had 110,000 customers. In the worst case scenarios many thousands of those would go out of business.
— Stewart Butterfield (@stewart) March 26, 2020
Microsoft Teams has had a similarly prosperous month in terms of total users, with data showing daily users has gone up 40 per cent to reach 44 million.
Find out how APAC’s fastest-growing commercial law firm uses Marketo Engage to better respond to customer needs in this piece by LegalVision’s Anthony Lieu. The starting point for marketing strategy begins with the customer. That’s not an approach you often find in a commercial law firm. LegalVision didn’t start as a law firm, but as […]
Brisbane radio is set for a further shake-up with journalist and former MP Scott Emerson to host 4BC’s new local Drive program. Emerson is a highly experienced broadcaster and journalist who served as The Australian newspaper’s Queensland bureau chief and held senior journalism positions with the ABC. He has also served in the Queensland parliament and […]
News Corp Australia and Woolworths today announced a joint national campaign to support Feed Appeal amid a sharp jump in the number of Australians suffering economic hardship from COVID-19 and seeking food relief. Feed Appeal, a national not-for-profit organisation that provides capacity and capability grants to local food relief charities, has reported a 50 percent […]
Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]