One of the few winners from the COVID-19 outbreak has been business communication app Slack.
As workplaces scramble to get organised online, many are turning to tools like Slack or Microsoft Teams to create a digital experience that best replicates being in the office.
Making an announcement on Twitter, Slack CEO Stewart Butterfield revealed how the outbreak has advanced the offering, seemingly overnight.
“It felt like the shift from inboxes to channels which we believed to be inevitable over 5-7 years just got fast-forwarded by 18 months,” he said.
“Good for our business. But what about everyone else?”
While acknowledging how difficult a period this is for many, Butterfield described how Slack has watched the number of simultaneous users on the platform increase this month.
“Tuesday[March 10]… we pass ten million. 6 days later: 10.5M, then 11.0M. Next day, 11.5M. This Monday, 12M. Today 12.5M,” he said.
Keep in mind this is the number of simultaneous users on the site, as opposed to active daily users.
Slack revealed in October it had reached 12 million active daily users.
Butterfield also shared the following graph, highlighting the number of ‘work teams’ created on Slack since January.
Slack operates with a freemium model, meaning users are divided into paid and unpaid.
While the sharp spike in users is valuable for the business, Butterfield acknowledged how the long-term impacts of the COVID-19 outbreak could harm Slack in the future.
At the other end of the spectrum it was:
? Early signs of a surge in teams created and new paid customers unlike anything we had ever seen.
✋ We had 110,000 customers. In the worst case scenarios many thousands of those would go out of business.
— Stewart Butterfield (@stewart) March 26, 2020
Microsoft Teams has had a similarly prosperous month in terms of total users, with data showing daily users has gone up 40 per cent to reach 44 million.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]