Howorth, opr’s business-to-business and technology agency, has been appointed to create and execute a multi-region growth communications strategy and creative for Skyjed.
Skyjed, a global AI-powered digital product management platform, empowers product management teams in two key areas – growth and risk management/regulatory compliance – enabling them to manage large product portfolios and gain valuable insights that aid growth and revenue generation.
Managing director of Howorth, Jacquie Potter (main photo) said she was delighted her team has been appointed by Skyjed to support them in their large growth plans for 2021.
“Skyjed was looking to upscale its growth marketing activities beyond Australia and onto the global stage,” says Potter. We are very excited to work with Skyjed’s team to develop the brand strategy and creative and execute this via an integrated brand awareness and lead generation campaign.
“It is the perfect opportunity for Howorth to apply its integrated storytelling methodology to achieve the best outcomes for Skyjed,” she concluded.
Leica Ison, founder and CEO, Skyjed said appointing Howorth to partner with the brand as it moves into its next growth stage was an easy choice.
“We were impressed with Howorth’s ability to understand our brief and to come back to us with a creative digital and earned communications strategy, which will clearly build brand awareness and engage with our target audiences across a wide range of industry sectors.
“We’re excited to work with a partner that truly understands the need for creativity and innovation across platforms and can deliver in multiple markets,” said Ison.
Howorth’s remit encompasses brand strategy and brand narrative development, creative, digital strategy and media planning in addition to all content marketing and media relations.
Effectively immediately, the first creative campaign is expected to launch in the first half of 2021.
