SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
SHARE
THIS



SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting.

The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in the safety and comfort aboard the service and encouraging wanderlust Kiwis to get their suitcase out of quarantine.

SkyBus is owned by Kinetic, Australasia’s largest bus network operating in 15 cities across Australia and New Zealand for more than 40 years. SkyBus transports more than 5 million customers annually contributing to Kinetic’s total of 50 million customers a year.

Michelle Nichols, General Manager of Marketing and Sales comments: “SkyBus is excited to be partnering with Hardhat as we begin to welcome back and support customers in this new phase of travelling.

Hardhat’s creative strategy aligns with our deep care for the safety, health and wellbeing of all of our people, passengers and community, letting them know we’re ready when they are. We look forward to entering this next phase together.”

 ‘The Easy Way to Getaway’ campaign went live in New Zealand on 27 July and will roll out in Australia pending the reopening of domestic travel. Other elements of the brand transformation will continue to roll out over the coming months across airports and SkyBus’ social channels.

Credits

Agency: Hardhat

Client: SkyBus

Glenn Dalton – Executive Creative Director

Chris Hince – Associate Creative Director

Andy Segal – Associate Creative DirectorZane Flynn – Designer

Gabi Raison – Account Director

Sophie De Henau – Producer

 

Please login with linkedin to comment

hardhat skybus

Latest News

Havas Media Group Promotes Danni Dimitri To Head of Strategy, Sydney
  • Media

Havas Media Group Promotes Danni Dimitri To Head of Strategy, Sydney

Havas Media Group has appointed Danni Dimitri to the role of head of strategy, Sydney. The appointment is a promotion for Dimitri who has held the title of Havas Media Group strategy director since 2018. Dimitri’s 13 years industry experience spans senior strategy and communications roles at a number of leading agencies. L-R: Virginia Hyland, […]

Our Revolution Appointed By Drinks Brand Bickford’s
  • Marketing

Our Revolution Appointed By Drinks Brand Bickford’s

Heritage drinks brand Bickford’s has appointed Our Revolution as its consumer branding agency to tackle key components of its innovation growth following a pitch process. The agency’s remit will span brand strategy and identity, packaging design, and an above the line campaign for Bickford’s Group. The beverage company’s produce spans from water to alcohol, and […]

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
  • Advertising

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney

While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]

Air Wick Launches The Rare Bloom Project To Save 120 Native Wildflowers
  • Advertising

Air Wick Launches The Rare Bloom Project To Save 120 Native Wildflowers

Botanica by Air Wick is proud to announce the launch of The Rare Bloom Project™, in partnership with the World Wide Fund for Nature-Australia (WWF) and working in collaboration with The Australian Seed Bank Partnership (ASBP). Over the next three years these organisations will work to help protect Australia’s uniquely rich biodiversity by helping save 120 native wildflower species from the threat of extinction.

Freddo To Disappear From Packs As He Continues To Fight For Endangered Frog Friends
  • Marketing

Freddo To Disappear From Packs As He Continues To Fight For Endangered Frog Friends

For the second year in a row, CADBURY Freddo is giving up his place on the iconic purple packaging to help raise awareness for Australian endangered frogs at risk of disappearing forever! This year, the team at Taronga Zoo, Sydney (Taronga) has also joined the ranks and will be partnering with Freddo alongside Zoos Victoria and Conservation Volunteers Australia to raise awareness and funds for endangered Australian frogs, the Spotted Tree Frog and the Northern Corroboree Frog.

Wired Wins Korea Tourism Remit
  • Marketing

Wired Wins Korea Tourism Remit

The Wired Agency has won the ANZ digital and social remit for the Korea Tourism Organization (KTO) Sydney Office after an undisclosed pitch process. Wired will execute digital, social, and content for the KTO Sydney Facebook. Managing Partner David Kennedy-Cosgrove said, “we’ve been dreaming of overseas holidays for more than a year now.” “Now we […]

D&AD And Google Partner To Expand Shift, Night-School For Emerging Creatives
  • Advertising

D&AD And Google Partner To Expand Shift, Night-School For Emerging Creatives

D&AD Shift with Google is an accesssible space for self-taught creatives to refine their skills. The aim of the program is to foster a rich talent pool at a time when diversity in the workforce should be a priority. The night school is taking place in New York and London, and will launch in Sydney […]

Stockland Invests $2.5m In smrtr
  • Technology

Stockland Invests $2.5m In smrtr

Stockland has invested $2.5 million In Smrtr. Bitcoin would've arguably been a better bet, but Smrtr it is.

Former Xe.com CEO Simon Griffin Announced As Car Next Door’s COO
  • Marketing

Former Xe.com CEO Simon Griffin Announced As Car Next Door’s COO

Peer to peer car sharing platform Car Next Door has appointed Simon Griffin (main photo) as its chief operating officer. Griffin has more than 13 years’ experience in tech scaleups, having previously been the COO at ASX-listed Prospa, CEO of HIFX – which later merged with and became Xe.com – and chief commercial officer and […]

Nine Announces New CEO Mike Sneesby
  • Media

Nine Announces New CEO Mike Sneesby

B&T raced to this press conference this morning & in lieu of any muffins or coffee we took the pot plant in reception.