SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting.
The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in the safety and comfort aboard the service and encouraging wanderlust Kiwis to get their suitcase out of quarantine.
SkyBus is owned by Kinetic, Australasia’s largest bus network operating in 15 cities across Australia and New Zealand for more than 40 years. SkyBus transports more than 5 million customers annually contributing to Kinetic’s total of 50 million customers a year.
Michelle Nichols, General Manager of Marketing and Sales comments: “SkyBus is excited to be partnering with Hardhat as we begin to welcome back and support customers in this new phase of travelling.
Hardhat’s creative strategy aligns with our deep care for the safety, health and wellbeing of all of our people, passengers and community, letting them know we’re ready when they are. We look forward to entering this next phase together.”
‘The Easy Way to Getaway’ campaign went live in New Zealand on 27 July and will roll out in Australia pending the reopening of domestic travel. Other elements of the brand transformation will continue to roll out over the coming months across airports and SkyBus’ social channels.
Glenn Dalton – Executive Creative Director
Chris Hince – Associate Creative Director
Andy Segal – Associate Creative DirectorZane Flynn – Designer
Gabi Raison – Account Director
Sophie De Henau – Producer
Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession, reaching a total of $US58.5bn ($83bn). Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and Carrefour, and social commerce on platforms such as Pinduoduo and TikTok is set to increase 18.3 […]
Online insurance comparison website, Compare the Market Australia has appointed Emma Alberici as Chief Strategy, Government Relations and Communications Officer. Previously, Alberici was chief economics correspondent at the ABC, one of many senior positions she held during her 18 years with the organisation. Before this, she was a senior journalist at the Nine Network, where […]
VA Media has announced the launch of new YouTube content ID service for producers, production companies and film & television distributors. VA Media owns and manages some of the world’s largest movie and TV-based YouTube channels, including Movie Central– which boasts an impressive 20M views monthly. The newly announced fee-based service is designed to enable […]