Czech car marque ŠKODA has unveiled a new global campaign that uses two hapless cops to highlight the vehicle’s inbuilt memory settings.

The spot’s the work of fabled Parisian agency Rosapark and possibly does more to ridicule policemen as it does promote ŠKODAs.

Commenting on the work, Rosapark’s creative director Gilles Fichteberg said: “As a challenger brand, we must always go a step further in entertainment to get noticed. With this film, we propel viewers into a cinematographic genre that they know and love, we create a bond with enduring characters, positioning Skoda in an ever more positive dynamic.”

Check out the lunacy below: