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Reading: ŠKODA Unveils New Work & It’s Delightfully Ludicrous
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B&T > Campaigns > ŠKODA Unveils New Work & It’s Delightfully Ludicrous
Campaigns

ŠKODA Unveils New Work & It’s Delightfully Ludicrous

Staff Writers
Published on: 17th December 2019 at 10:18 AM
Staff Writers
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Czech car marque ŠKODA has unveiled a new global campaign that uses two hapless cops to highlight the vehicle’s inbuilt memory settings.

The spot’s the work of fabled Parisian agency Rosapark and possibly does more to ridicule policemen as it does promote ŠKODAs.

Commenting on the work, Rosapark’s creative director Gilles Fichteberg said: “As a challenger brand, we must always go a step further in entertainment to get noticed. With this film, we propel viewers into a cinematographic genre that they know and love, we create a bond with enduring characters, positioning Skoda in an ever more positive dynamic.”

Check out the lunacy below:

https://youtu.be/Q_ByJg8CUos

 

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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