QV Skincare has launched new campaign, Together We’re Stronger, highlighting the moments of togetherness that come from having confidence in your skin.
The Together We’re Stronger campaign brings to life the spirit of the 44-year-old brand and celebrates the role our skin plays in bringing us closer together, and the strength we find in one another.
QV products are proudly free from fragrance, colour and common irritants, helping to support healthy skin and helping people feel confident in their skin to create closer connections.
Featuring QV ambassador and much-loved Australian radio broadcaster, actress and mum Kate Ritchie, the new campaign launched nationally this month with an emotive television advert, showcasing the importance of skin-on-skin contact in creating connections and moments of togetherness with loved ones throughout the different stages of life.
Watch the heart warning TVC below:
https://www.youtube.com/watch?v=EnL5SoqNGDE
Having experienced a lack of skin confidence in the public eye until finding a skincare regimen that worked for her, Kate Ritchie understands the power of touch in creating strong connections and using a skincare brand that does not impact this.
Ritchie explained: “As a proud QV ambassador, I’m passionate about the new campaign which celebrates the strength that comes from those around us, and the amazing role our skin plays in creating those close connections.
“For me, the moment I became a mum is when I truly understood the power that touch can have.”
She added: “Nothing beats bath time with your little one or a big cuddle after a long day at work.
“Skin issues can really affect a person’s life – how they tackle it and how they live it – which is why I love QV so much.
“Their products have really worked for me and have given my friends and family a really simple, gentle range that can be used on even the most sensitive skin.”
Proudly family owned and Australian made, the range of QV Body, QV Face, QV Baby and QV Intensive products are not only gentle but have been trusted and loved by generations to help everyday Australians feel strong in their skin.
Campaign Credits:
Ego
Tenille Taylor (Marketing Manager)
Samantha Franklin (Senior Brand Manager)
Lucy Stirling (Brand Manager)
Geometry
Kate Warren-Smith (General Manager)
Ewan Thornton (Business Director)
Kate Steven (Account Executive)
Matt Austin (Creative Director)
Coltan De Save (Creative Director)
Ogilvy Planning
Virginia Pracht (Head of Planning)
Hogarth
Hayley Cascun (Producer)
Starcom
Rebecca Ludbrook (Business Director)
Elysia Davis (Account Manager)
Channel T
Jodi Cousins (Group Account Director)
Claire Colussa (Account Manager)
Kate Churcher (Creative Director)
Nick Livingstone (Producer)
Mkt. Communications
Courtney Middleton (General Manager)
Caroline Voaden (Account Manager)
