Independent strategic and creative communications agency Six Black Pens has welcomed the AP+ team to its ever-growing stable of complex corporate clients, which include NAB, MLC, Bupa and Australian Retirement Trust.
AP+ brings together Australia’s domestic payments companies, BPAY Group, eftpos and NPP Australia, to shape the future of payments for Australia.
AP+ plays a key role in one of Australia’s most significant digital transformations: the evolution of payments. The NPP is at the forefront of this revolution, changing the way consumers, businesses and government agencies make and receive payments with solutions like Osko, PayID, PayTo and Confirmation of Payee. Every day, AP+ is focused on making payments better, safer, and more innovative for everyone in Australia.
SBP has started work with the AP+ team to develop strategic insights, deliver effective, standout marketing communications – and help solve the challenges they face in bringing everyone in Australia on this big, exciting journey.
“We’re excited to partner with Six Black Pens and to leverage their expertise in navigating transformational and complex change across diverse audiences as we work to shape Australia’s payments future,” said Charissa Brooks, general manager brand and marketing, AP+.
