‘Lush Lava’ And ‘Aqua Menthe’ The Standouts In Shutterstock’s 2020 Colour Trends Report

‘Lush Lava’ And ‘Aqua Menthe’ The Standouts In Shutterstock’s 2020 Colour Trends Report
SHARE
THIS



Stock image company Shutterstock today released its 2020 Colour Trends report, detailing the rise and fall of certain shades.

In Australia, the top trending colour for 2020 is a vibrant Magenta (#FF00FF), a perfect fit for our upcoming summer season. The feel-good colour creates a feeling of sophistication for brands while maintaining a sense of brightness that resonates with Australia’s carefree nature.

By analysing billions of pixel data from images downloaded, and then mapping each pixel to its closest named hex code, the report reveals which colours had the greatest growth between 2018 and 2019, as well as local favourites from around the world. Shutterstock’s 1.9 million customers include designers, marketers, creatives, and bloggers who are often working months in advance on campaigns and projects. Their download choices help to forecast trends in the year ahead.

Globally, the colours that have grown the most in popularity include:

  • Lush Lava – #FF4500: A bold and fiery orange-red that quickly catches the eye—the noticeably warm colour will help companies draw attention to their brand.
  • Aqua Menthe – #7FFFD4: A vivid, cyan-tinged mint shade that is perfect for conveying a playful, modern, and outgoing brand personality.
  • Phantom Blue – #191970: A rich navy with significant depth, mimicking a dramatic night sky—ideal for more professional, mature brand look and feel.

“In a visually crowded media and advertising world, standing out is both an art form and a challenge for brands. Colour is naturally a powerful tool in helping brands garner attention with their audiences in an effective and meaningful way,” said Shutterstock CMO Lou Weiss.

“As we look to 2020, the data shows a clear shift from the turbo-charged neons of 2019 to more elevated, bold, and saturated colours that command attention in a sophisticated way.”

In addition to the top three fastest-growing colours in popularity globally, the report also highlights the top trending colour for 24 countries. From a mossy green in South Korea, to a dark orchid in Brazil, these shades show local favourites across different regions, which are also based on year-over-year growth.

 

Please login with linkedin to comment

Colour shutterstock trends

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo