You’re out at the pub and someone gets up to nab another schooner from the bar. In typical Aussie fashion, they offer to shout you one too.
At least that’s the trend new research from KFC has unveiled, with seven out of 10 people considering the ‘great Aussie shout’ an integral part of our social fabric.
Woven into the Australian culture is a generous nature, and things like buying a beer solo and leaving your mate in the lurch, or showing up to a mate’s place empty-handed, is just not cricket.
Just under a third of those surveyed cite being generous as the main trait they want to be known for among friends, ahead of being independent (27 per cent) or having brains (23 per cent). A massive 77 per cent of those quizzed also admitted to never showing up without a plate to a friend’s place.
On top of that, a quarter of Aussies have repaid the favour five or times more, after receiving a shout from a mate.
So in keeping with this great Aussie tradition, KFC is letting people shout their mates, encouraging people across the country to reach out and shout a mate a bucket of KFC to enjoy together in their Home Cricket Ground (HCG).
As part of this year’s HCG campaign, KFC is launching the ‘Shout a Mate’ promotion. For the last two weeks of the KFC Big Bash League (11 – 24 January), KFC will let its customers shout their mates a bucket of KFC every minute – that’s 1,440 per day – and 20,160 buckets over the fortnight for Aussies to share with their mates.
“We know that KFC is best enjoyed with friends and family, in your Home Cricket Ground,” KFC chief marketing and development officer Nikki Lawson said.
“Throughout January, we’re giving every Aussie the chance to relish the generous spirit and pay forward some Finger Lickin’ Chicken. We can’t wait to see people enjoying themselves and treating their mates.”
Shout a Mate promotion will be managed through KFC Australia’s Twitter account
To enter, just follow the following steps:
1. Take a photo of your KFC and upload to Twitter
2. Tag a mate you’d like to shout
3. Add the hashtag #theHCG
4. Winning mates can head into store and collect their KFC
Head to www.theHCG.com.au for more info.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]