B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Shorten Closes In On Turnbull In The All-Important Media Mention Stakes
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Shorten Closes In On Turnbull In The All-Important Media Mention Stakes
Media

Shorten Closes In On Turnbull In The All-Important Media Mention Stakes

Staff Writers
Published on: 24th May 2016 at 4:43 PM
Staff Writers
Share
2 Min Read
SHARE

Opposition leader Bill Shorten is not only doing better than expected in the polls, he’s impressively clawing back the massive lead Turnbull had in media exposure, too.

According to media monitoring firm Meltwater, Turnbull snared 80 per cent of mentions on social media and 57 per cent in news media when the election was announced in the first week of May. Shorten, on the other hand, got a mere 18 per cent of social media chatter and 30 per cent of mainstream media mentions in the openings days of the campaign.

But what a difference a couple of weeks make. According to updated Meltwater data, between the 16th and 22nd of May, the Labor leader snared 40 per cent of mainstream media mentions while the PM held his lead with 46 per cent.

Over the same period, Greens leader Richard Di Natale got nine per cent of the mainstream news coverage and Nationals leader Barnaby Joyce just five per cent. Although it’s unclear if all of Di Natale’s press was favourable after it was revealed he failed to declare an investment property and was allegedly caught underpaying a nanny during the week.

Screen Shot 2016-05-24 at 4.35.36 PM

However, when it comes to social media mentions, Mr Turnbull is still killing it (73 per cent); however, when it came to actual party mentions, Labor was on top (48 per cent versus the Libs 37 per cent).

Screen Shot 2016-05-24 at 4.42.51 PM

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Federal Election
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?