Opposition leader Bill Shorten is not only doing better than expected in the polls, he’s impressively clawing back the massive lead Turnbull had in media exposure, too.
According to media monitoring firm Meltwater, Turnbull snared 80 per cent of mentions on social media and 57 per cent in news media when the election was announced in the first week of May. Shorten, on the other hand, got a mere 18 per cent of social media chatter and 30 per cent of mainstream media mentions in the openings days of the campaign.
But what a difference a couple of weeks make. According to updated Meltwater data, between the 16th and 22nd of May, the Labor leader snared 40 per cent of mainstream media mentions while the PM held his lead with 46 per cent.
Over the same period, Greens leader Richard Di Natale got nine per cent of the mainstream news coverage and Nationals leader Barnaby Joyce just five per cent. Although it’s unclear if all of Di Natale’s press was favourable after it was revealed he failed to declare an investment property and was allegedly caught underpaying a nanny during the week.
However, when it comes to social media mentions, Mr Turnbull is still killing it (73 per cent); however, when it came to actual party mentions, Labor was on top (48 per cent versus the Libs 37 per cent).
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]