B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: “She’s All Yours”: An Artist Is Selling NFT Girlfriends To Lonely Men
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > “She’s All Yours”: An Artist Is Selling NFT Girlfriends To Lonely Men
Technology

“She’s All Yours”: An Artist Is Selling NFT Girlfriends To Lonely Men

Staff Writers
Published on: 22nd February 2022 at 4:20 PM
Staff Writers
Share
3 Min Read
SHARE

An online art dealing couple have made a virtual killing selling “girlfriends” in the form of NFTs to lonely cryptobros.

That’s right. Not only is the cryptocurrency world promising laypeople plain-sailing riches via hazy, complicated schemes and anonymous dealers, but also digital manifestations of a female partner.

The business – named Bull Market Girlfriends – was founded by husband and wife team, Kristina K. and Martin Lavoie during 2021’s NFT boom, and currently offers a range of “Girlfriend” digital portraitures, including beauty queen girlfriends, devilish girlfriends and alien girlfriends.

“The project is led, designed, and executed by a woman. Beautiful women have always been the subject of art since cave drawings,” K and Lavoie told Motherboard.

“They are inspiring. This is not meant to be diminutive, but empowering.”

Meet Girlfriend #146⁰
There will be a raffle to mint her in our Discord. You can join us there: https://t.co/N1skGBW2pb pic.twitter.com/GinEpaQKtq

— Bull Market Girlfriends | BMGF (@bullgirlfriends) January 31, 2022

Empowering or objectifying, the Bull Market Girlfriends collection has been a hit for the couple, having already sold an estimated $A1.9 million worth of girlfriends to the contact-starved masses, as of October 2021.

The couple told Indy 100 they’d even recently penned a deal with Lindsay Lohan – of whom some portraits are based on, as well as an “amalgamation” of other women.

The portraits are currently available on NFT trading platform, OpenSea, with the cheapest work, “Girlfriend #86” worth a humble 2.2 ETH (Ethereum), or $A7939, while the most valuable Girlfriend, “Beauty Queen #1” (featured image) is fetching a king’s ransom of 888 ETH, or $A3.2 million.

So, what is the value in paying out the nose for an immobile and inanimate – though, no-less beautifully illustrated – girlfriend, when tried-and-true socialising is always a far cheaper option?

“Why not have a girlfriend and try to make a profit at the same time?” NFT Girlfriend owner, “Jake” told Indy 100.

“I have all the power in the relationship and it’s very reassuring for a guy like me that doesn’t have quite the same dominance with real-life women.

“It’s a nice feeling to know that you can literally own the most beautiful digital representation of a girlfriend, and she’s all yours for as long as you want to keep her.”

The parasocial consequences are glaring.

Then again, after years spent indoors it’s little surprise people would desperately seek connections in various time-saving and cognitively sparing manners. Anything other than the universally maligned Zoom call.

While K and Lavoie have capped the series at 2500 NFTs, time will only tell if the NFT Girlfriend craze will remain as temporary run-off from government-mandated social isolation, or a burgeoning social and technological craze.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ethereum, NFT, Opensea
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?