Shaquille O’Neal To Front PointsBet’s Australian Brand Campaign

Shaquille O’Neal To Front PointsBet’s Australian Brand Campaign
SHARE
THIS



Former NBA great Shaquille O’Neal will headline a new brand campaign for online betting company PointsBet.

The new campaign will run across TV, digital and social media.

According to The Australian O’Neal will receive some of his compensation in the form of equity in the betting company.

PoinstBet’s share price lifted 2.5 per cent following the announcement.

“The rise of responsible sports betting is really exciting, and I am so excited to join forces with PointsBet, the best-in-class partner in Australia when it comes to online sportsbooks,” O’Neal said.

“Shaq is an iconic figure in the worlds of sports and entertainment and was our clear number one pick to represent the PointsBet brand in Australia. U.S. sports, particularly professional basketball, continue to be the fastest-growing betting sport in Australia, and we are very excited to align with such a transcendent athlete,” said PointsBet CMO and co-founder Andrew Fahey.

“Further, we are delighted that Mr. O’Neal has agreed to take part of his consideration in the form of equity in PointsBet, which underscores the alignment and trust across our teams and our shared belief in the opportunities ahead for PointsBet,” he added.

While the PointsBet campaign marks one of O’Neal’s most significant commercial moves in the Australian market, the former NBA MVP is no stranger to the advertising world.

O’Neal has become known for endorsing a wide and eclectic range of companies through appearing in ad campaigns, including a sleep apnea mask, a sugar substitute, Soupman, Zales, Muscle Milk, Shaq Fu Punch, Chris Christie, Dunkman shoes, Dove, Nintendo, Macy’s, JC Penney, Comcast, Monster speakers, LiNing shoes, NBA 2k, Gold Bond, a vodka brand, Buick, Taco Bell, Nestle Crunch, Icy Hot, Pepsi, Wheaties, Oreos and Burger King.

Please login with linkedin to comment

pointsbet

Latest News

Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.