Shaquille O’Neal To Front PointsBet’s Australian Brand Campaign

Shaquille O’Neal To Front PointsBet’s Australian Brand Campaign
SHARE
THIS



Former NBA great Shaquille O’Neal will headline a new brand campaign for online betting company PointsBet.

The new campaign will run across TV, digital and social media.

According to The Australian O’Neal will receive some of his compensation in the form of equity in the betting company.

PoinstBet’s share price lifted 2.5 per cent following the announcement.

“The rise of responsible sports betting is really exciting, and I am so excited to join forces with PointsBet, the best-in-class partner in Australia when it comes to online sportsbooks,” O’Neal said.

“Shaq is an iconic figure in the worlds of sports and entertainment and was our clear number one pick to represent the PointsBet brand in Australia. U.S. sports, particularly professional basketball, continue to be the fastest-growing betting sport in Australia, and we are very excited to align with such a transcendent athlete,” said PointsBet CMO and co-founder Andrew Fahey.

“Further, we are delighted that Mr. O’Neal has agreed to take part of his consideration in the form of equity in PointsBet, which underscores the alignment and trust across our teams and our shared belief in the opportunities ahead for PointsBet,” he added.

While the PointsBet campaign marks one of O’Neal’s most significant commercial moves in the Australian market, the former NBA MVP is no stranger to the advertising world.

O’Neal has become known for endorsing a wide and eclectic range of companies through appearing in ad campaigns, including a sleep apnea mask, a sugar substitute, Soupman, Zales, Muscle Milk, Shaq Fu Punch, Chris Christie, Dunkman shoes, Dove, Nintendo, Macy’s, JC Penney, Comcast, Monster speakers, LiNing shoes, NBA 2k, Gold Bond, a vodka brand, Buick, Taco Bell, Nestle Crunch, Icy Hot, Pepsi, Wheaties, Oreos and Burger King.

Please login with linkedin to comment

pointsbet

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]