IAB Australia has announced that Seven West Media (SWM) has joined the organisation’s board.

SWM’s chief digital officer, Clive Dickens (pictured above), will represent the company on the IAB board.

The appointment of SWM to the IAB board follows the company’s decision to sell its 50 per cent stake in Yahoo7 to joint venture partner Oath in March as part of its strategy to fully own and operate its direct to consumer products.

IAB Australia chairman Cameron King said: “The addition of Seven West Media to the IAB Australia board will strengthen and broaden our industry insight and expertise, and enable us to continue our work driving investment in, and advocating for, digital advertising.”

Gai Le Roy, acting CEO of IAB Australia, said: “We are delighted with Seven West Media’s decision to step up its involvement with IAB Australia and join the board.

“We are fortunate to continue to attract engaged and active board members who are committed to demonstrating and improving the way digital advertising delivers on business objectives for Australian businesses.”

Dickens said: “Our digital business has evolved significantly during the last two years and we have built one of the largest live streaming ad-funded broadcast video on demand (BVOD) platforms in Australia, so the time is now right for SWM to join the IAB board.

“Seven believes in a strong IAB, and values its role in creating a stable and vibrant digital industry through its important work in areas including independent measurement, standards and global best practice.

“We believe we have a valuable contribution to make to the IAB, and are looking forward to playing an even greater role in the future of the Australian digital industry.”

SWM joins fellow IAB Australia board members News Corp, REA Group, Carsales, Google, Simpsons Solicitors, Fairfax Media, Nine and Facebook. Current member Yahoo!7 will be replaced by Oath once the transaction with SWM is completed.