Seven West Media’s content creation division Seven Studios has today extended its content deal with Facebook.
The new partnerships pair production with creators to produce exclusive series for Facebook Watch. The first creators who will be featured include:
• Tanya Hennessy
• Jordan Watson (How To Dad)
• Elise Strachan (My Cupcake Addiction)
• Joel Creasey
• Erin Holland
Together, these creators have amassed a social following of over 15 million people.
Seven Studios CEO Therese Hegarty said: “This further cements the partnership with Facebook to create premium, short-form series at scale, with some of our country’s best talent. The partnerships give the creators and us the freedom to experiment with formats and flex towards new ideas and audiences. It is hugely exciting for us and we are thrilled with the opportunity”.
Facebook entertainment partnerships lead Revie Sylviana said: “Facebook Watch is a video destination on Facebook, where content, community, and conversation come together.
“Fans can join the conversation by viewing along with others, interacting within Facebook pages and even connecting directly with show creators and talent. Our goal is to encourage high quality, appointment viewing style content across Watch.”
Seven Studios was the first production company in Australia commissioned by Facebook to create original, multi-episode series for its Watch video platform.
The new project is led by Seven executive producer and digital content lead Matt Apps, along with executive producer – comedy Michael Horrocks.
The first shows are live now and can all be found on the Channel 7 Facebook page.
